Data-driven strategies, expert analysis and practical tactics for e-commerce growth. From Google Ads optimization to Marketing Mix Modeling and SEO.
If you have seen CPCs climbing in your Google Ads accounts over the past two weeks, it is not random. Major e-commerce platforms, Trendyol most visibly, have sharply increased their spend ahead of Black Friday 2025, mostly in fashion but also in home and decor. It shows across the category: higher bids, a bigger share of impressions for the largest advertisers and more expensive clicks for everyone else.
At this year's ECDM & RetailTech Expo, Omnicliq had a double presence that opened real conversations about how brands evolve today. Two speakers, two angles: adaptability beyond the hype, and the practical side of expanding abroad, both centred on strategy and preparation in a market that keeps changing.
If you think there is still time to start preparing, think again. Black Friday preparation starts now — not in the week before the peak. This post lays out the practical checklist we walk every client account through in the eight weeks leading up to Black Friday 2025, covering the six areas where gaps show up as lost revenue on the day.
On 2-3 September 2025 we were in Warsaw for the Meta Performance Agency Summit, together with teams from across Europe. The agenda was practical: the changes in performance marketing, AI in daily work and collaboration between brand, team and creators. What stood out: less theory, more practices already applied in accounts with real budgets.
promptUX Conference in Hamburg was an event we did not want to miss. Dimitris Sarantidis, our UX/UI Designer, attended talks on how generative AI is changing everyday UX work, and took part in the workshop "Unleashing Generative AI: Revolutionizing the Design Process" with Patricia Reiners.
On 12 June 2024, at the eCommerce & Digital Marketing Expo at the Zappeion, Omnicliq was distinguished at the Digital Agencies Awards 2024. The awards recognise teams that stand out for their client results and for consistency in method and measurement.
We work with data every day and agree on one thing: it is valuable. The question is not whether to use it, but how to handle it so you respect the person it came from and stay defensible under every new regulation. Data Privacy Day is the yearly nudge to revisit that question and the foundations we build on it.
This year's CEE Agency Summit has wrapped up: a closed meeting for Google Partners where the region's top teams sit at the same table as Google's product and strategy teams. Dimitris Bachtsevanis, Head of Digital & Partner, represented Omnicliq, with the aim of bringing back practical insights on KPIs, measurement and next year's priorities.
Keyword research looks mechanical from the outside, but every step is a judgement call: what is relevant, what fits the searcher's intent, what can rank and what is worth turning into content. ChatGPT does not remove the need for judgement. It changes which parts are worth automating. This is the three-step workflow our SEO team presented at SEO Vibes Tour Athens.
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