Correct first-party data.
We measure sales and events from your server with proper consent handling, so everything built on top of them makes sound decisions.
From raw events to clean data.
Measurement you can trust.
As third-party cookies disappear, it becomes clear which teams relied on browser tracking. Collecting first-party data from the server, with proper consent, is the base for every next step: attribution, customer value, segments, campaign optimisation. Nothing works on dirty data.
We build the part that is often skipped. Events sent from the server and enriched with CRM data. Tag management that keeps the browser clean. Consent Mode and GDPR compliance from the start. And recognising the same customer across devices and sites, where the data allows.
We usually start with a simple question: how much of the conversion data on your dashboards is actually usable. Often it is less than you think.
What changes for you.
Server-side events
Events are sent from the server and enriched with CRM and e-shop data. It is the signal that platforms, attribution and every analysis rely on.
Clean tags
Clean tag management, with no duplicates, old experiments or wrong triggers. The browser runs faster and the data comes out more accurate.
Consent Mode
Measurement adapts to the visitor's consent by country and regulation. Data quality and privacy work together, not against each other.
Customer recognition
We recognise the same customer across devices, sites and channels using hashed identifiers. It is the base for customer profiles, customer value and attribution.
Quality monitoring
Automatic checks for unusual event volume, format changes and delays. Problems show up in hours, not weeks later in the reports.
GDPR by design
Hashed personal data, correct consent handling and data retention policies are built into the infrastructure, not added at the end.
How we work.
Audit
We check tags, events, server coverage and consent, and see the gap between what you think you measure and what is actually usable.
Design
We define the events, the server architecture, consent handling and customer recognition, based on what attribution, segments and analysis need.
Delivery
We build the server-side flows, reorganise tags, integrate consent and customer recognition and connect the platforms to the new signal.
Monitoring
We monitor data quality, format changes and event volume, so measurement stays correct as the business and the code change.
Common questions.
Measure correctly from the start.
Let's talk about server-side measurement with first-party data and proper consent: the layer all the rest of your analysis depends on.
Request a tracking audit