Custom automations for every account.
An automation layer for every Paid Search account: bidding rules, anomaly detection, feed routing and reports that work around the clock.
From triggers to actions.
Automation beyond the basics.
Every Paid Search account we manage has an extra layer of our own automations that complements the platform's automated bidding. The aim: give it signals it can't see on its own, enforce business rules that defaults ignore and react to changes faster than any analyst.
They cover the places where performance leaks: bids based on customer value, stock or margin, budget pacing, negative keywords found from queries, and alerts on sharp changes in cost or conversions before they wreck the monthly budget. Products are routed into campaigns by profitability.
They are not black boxes. Every automation is documented, version-controlled and set up on a new account in a fraction of the time a build from scratch would take. The library built up over the years is why accounts reach award-level performance quickly.
What changes for you.
Value-based bidding
Bids are adjusted using customer value from BI. The platform's algorithm gets a signal that reflects value, not just conversion volume.
Anomaly detection
Automatic monitoring of cost, conversions, impression share and quality score per campaign. Alerts arrive before a drift becomes a budget problem.
Budget control
Spend pace by campaign, category and market against monthly and quarterly targets. The automation does the maths, not a spreadsheet that breaks when someone forgets to update it.
Feed routing
Products go automatically to the right campaign structure by profitability: margin, price band, stock, seasonality. Not by a static SKU classification.
Keyword mining
Automatic analysis of query reports for negative keywords and new categories, at a volume that can't be kept up by hand with tens of thousands of queries a day.
Automatic reports
Client and internal reports that pull from BI and produce the weekly and monthly deliverables without a person assembling them every time.
How we switch them on.
Discovery
We audit the account to find where manual work matters most today and where an automation would match or beat the human result more consistently.
Configuration
We use automations from our library where they fit and build custom ones where the account's business rules need special handling.
Go live
Automations go live with every action logged. The first results are reviewed daily, then weekly and monthly, as trust builds.
Evolution
Automations evolve as the account grows and new patterns appear. The library grows too: every new automation becomes available across the whole portfolio.
Common questions.
Automate the account.
Let's talk about the automation layer we build into every Paid Search account, and the library behind it.
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