B2B paid media built for the sales cycle.
Account-based targeting, server-side conversion tracking integrated with your CRM, and attribution windows that match how B2B actually converts — not the default 30-day view.
Fill your pipeline.
B2B needs a different measurement model.
This channel punishes agencies that bring a DTC mindset. The sales cycle is longer. The conversion volume is lower. The cost per lead is higher. None of that matters if the campaign produces the pipeline that closes the quarter — but the default measurement will not tell you whether it does.
Our B2B paid social practice integrates directly with your CRM. Server-side conversion pipelines send actual pipeline and closed-won events back into the platform, not just form fills. Attribution windows match your real sales cycle — 90, 180, 365 days where appropriate. Account targeting aligned to your sales team's named-account list, not a generic job-title filter.
The creative and copy work matters, but what separates a B2B paid social account that produces pipeline from one that produces leads-only reports is the measurement and CRM integration underneath. That is where we spend most of the engagement.
What makes the difference.
CRM-Integrated Conversion Tracking
Server-side conversion events sending pipeline and closed-won signals back into the platform — not just form submissions. The signal the bidding algorithm actually needs for B2B.
Account-Based Targeting
Matched audiences aligned to your sales team's named-account list. Company targeting that reflects your ICP, not a generic industry filter that scales reach without scaling pipeline.
Long-Cycle Attribution
Attribution windows that match your real sales cycle — 90, 180, 365 days where the data supports it. Reports built on the timeline the pipeline actually closes.
Thought Leadership Formats
Document-led, thought-leader, and sponsored creator content tuned for the awareness-to-pipeline funnel B2B actually operates on. Not just lead gen forms and gated whitepapers.
Lead Capture Engineering
Pre-filled lead capture forms integrated with your CRM through a server-side pipeline. Lead quality scoring and real-time routing to sales — not CSV exports reviewed weekly.
Sales-Marketing Feedback Loop
Quarterly pipeline reviews with your sales team inform the next quarter's targeting and creative. The feedback loop most B2B agencies skip — and the one that makes campaigns compound.
Building the account.
Audit
Campaign structure, conversion tracking status, CRM integration, and attribution window analysis. We find out whether your B2B paid social is producing pipeline or just producing MQL reports.
Integrate
Server-side conversion tracking with CRM. Lead capture form pipelines routed to sales in real time. Attribution windows calibrated to your real sales cycle.
Activate
Account-based targeting deployed against named-account lists. Thought leadership formats, document-led ads, and lead capture structured for your funnel stages. Creative testing disciplined.
Iterate
Quarterly pipeline reviews with sales. Targeting and creative adjusted based on closed-won patterns. The compounding effect B2B needs to justify the channel's CPLs.
Common questions.
Ready to run B2B paid social for pipeline?
Let's talk about your CRM integration, attribution windows, and account-based targeting strategy.
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