LinkedIn Ads for deals, not forms.
We reach the people who decide at the companies you want to win and measure how many deals closed, not how many forms were filled, together with your sales team.
Fill your pipeline.
What we do in your account.
On LinkedIn the click is expensive and the form that gets filled is rarely a customer. If you only count forms, you will see many leads and few sales, and you will keep paying for people who will never buy. The question that matters is different: which companies got in touch, which reached a proposal and which closed.
That is why we connect LinkedIn to your CRM and measure the whole path, from first contact to the deal, even when it closes months later. We start from a list of companies your sales team defines and build messages for the roles that decide. So the budget goes to companies worth winning, not to anyone who merely has the right job title.
Every quarter your sales team and ours meet to look at which companies moved on, which got stuck and what we change. You see the results in a dashboard with your CRM, not in a report of clicks, on tools of our own used only for our clients.
What changes for you.
Deals, not forms
We judge the campaign by deals and their value, not by the number of forms. So you know whether LinkedIn brings customers or just contacts that will not move forward.
Companies your sales team defines
Your sales team defines the companies it wants, and we reach them with messages for the roles that decide. You don't pay for an audience that looks right but isn't.
The CRM at the centre
We connect LinkedIn contacts to your CRM and see which stage each company is at. You are not left with a list of forms without a history.
Measurement for long cycles
B2B decisions take months. We count what follows an ad within 90, 180 or 365 days, depending on your sales cycle, so the channel is not shortchanged because the deal closed late.
Formats for each stage
Content for people who don't know you, messages for those who showed interest, forms inside LinkedIn and documents to download. We choose by stage and don't ask anyone to buy at first sight.
A regular session with sales
Every quarter we look together with your sales team at which companies moved on and which got stuck, and we change messages and lists. Advertising and sales work on the same plan.
How we work.
Audit
We check whether LinkedIn fits your sales cycle and deal value, what you measure today and how a contact travels to the CRM. We tell you honestly whether it is worth starting and what you would need.
Lists and measurement
With your sales team we define the companies and roles we want, and we connect LinkedIn to the CRM so deals show back in the advertising. We check that the numbers match before we spend.
Campaigns
We start with a few messages for each role and keep the ones that bring contacts who move forward, not just more forms. Every week we see what it cost and what led to a next stage.
Growth
What moves forward we extend to new companies and roles. Every quarter we review together with your sales team, and if the channel doesn't pay off in your case, we say so and suggest what to do with the budget.
Common questions.
See which companies are worth reaching.
We start with an audit of your account and how you measure your contacts, or with an honest view on whether LinkedIn fits you, with no commitment.
Request an account audit