YouTube Ads for demand that turns into sales.
We put your video in front of people who don't know you yet, and we measure not only views but how many of them came back later and bought, in the same numbers as your other channels.
Capture attention at scale.
What we do in your account.
YouTube is the channel most people measure worst. If you count only the last click, YouTube gets almost no credit, because nobody buys while watching a video. If you count views, it looks wonderful, because it counts everyone who saw it. Either way you make the wrong decision: you cut a channel that works, or you pay for views that brought nothing.
We measure what happens in between: how many people watched the video and came back within days from somewhere else, how much searches for your brand went up, and how many sales YouTube helped happen. So you see whether the video builds real demand or only collects views, and you decide the budget with the same logic as for Google and Meta.
On YouTube the first five seconds decide whether the viewer stays, so we work on the creative as much as on targeting. We start from material you already have, make variants of different length and keep the ones that bring sales, not just views. It all runs on tools of our own, used only for our clients.
What changes for you.
Demand, not views
We judge the video by whether it lifts searches for your brand and sales, not by views. So you know whether a euro on YouTube builds demand or just buys viewers you never see again.
Measurement beyond the click
We count people who watched the video and bought later through another channel, not only those who clicked. We connect the numbers to Google Ads, GA4 and CRM, so YouTube gets the share it deserves rather than zero.
Video with products
We show your products inside the video, using your catalogue, and build audiences of people who watched or already took an action. So the video leads to a specific product, not a general page.
Every format, with purpose
Skippable ads, short 6-second ads, Shorts and ads inside search: each format has a different job. We pick the ones that fit your goal and budget and explain in plain English what each does.
Creative that holds
The first five seconds decide whether the viewer stays. We make variants with a different opening and length from the material you have, and keep the ones that bring sales, not the ones the team likes best.
Living-room screens (CTV)
With the same campaigns you also reach the living-room TV, where people watch YouTube. You get the reach of television with measurement that shows what happened next, which traditional TV does not give.
How we work.
Audit
We check what you measure from YouTube today, which videos you have and how they perform, and where the channel would fit in the customer's path. We tell you whether it is worth starting and what we would test first.
Measurement
We set up measurement so the purchases that follow a view show up, not only the clicks. We define from the start how we will judge the result, so we don't decide it afterwards.
Video and audiences
We start with a few video variants and clean audiences. Every week we cut what doesn't hold the viewer or lead to a purchase, and we tell you early what material we need from you and what we make ourselves.
Growth
What works we extend to new audiences, formats and markets. Every month you see what changed in sales and in demand for your brand, and if the channel doesn't pay off, we say so and suggest moving the budget.
Common questions.
See if video brings sales.
We start with an audit of what you measure today and the video you have. We show you what we would test first and how the result would look, with no commitment.
Request an account audit