Video that builds demand, not just view counts.
Video campaigns structured for brand lift, demand capture, and performance — with attribution that tracks video's real role in the path to conversion, not just last-click.
Capture attention at scale.
Video that earns its place in the media plan.
Online video is the most under-measured paid channel in most accounts. Last-click attribution gives it almost no credit, view-based metrics overstate its value, and the space between those two failure modes is where agencies either dismiss video or oversell it.
Our video practice lives in the middle — with measurement that captures view-through conversions, brand lift studies where the spend justifies them, and cross-channel attribution that accounts for video's role in assisted conversions elsewhere. Campaign structure differs per objective: performance-led video campaigns for lower-funnel, short-form for efficient frequency, reach-focused formats for awareness, and connected-TV-led campaigns for qualified reach.
Creative strategy matters as much as measurement. The algorithm rewards watch-through, but what drives business outcomes is the hook in the first five seconds and the call-to-action placement against the viewing context. We brief and test both systematically.
What makes the difference.
Performance-Led Video Campaigns
Performance-focused video campaigns structured for lower-funnel conversion, with product feeds integrated for e-commerce and lead forms for services. The campaign type that makes video a performance channel, not just a reach buy.
Full-Funnel Video Strategy
Awareness, consideration, and conversion campaigns with distinct creative, targeting, and measurement. The funnel stages matter when each has its own KPI — we do not conflate them.
Brand Lift Measurement
Brand lift studies deployed where the spend level supports them. The only way to measure upper-funnel video contribution with statistical rigour — and we use it when it matters.
Creative Testing at Format Level
Short-form, mid-length, and long-form creative tested systematically. Hook-first editing, CTA placement, and creative variants driven by actual performance data, not agency preference.
Cross-Channel Attribution
The assist role in conversions that close on search, direct, or email captured through custom attribution modelling. The credit structure that makes video investment defensible.
Connected TV Integration
Connected TV treated as the qualified-reach channel it is — not as an afterthought to mobile pre-roll. Creative adapted, measurement structured, budget scaled where the incrementality supports it.
Building the account.
Audit
Current video campaign structure, attribution setup, creative mix, and funnel coverage. Most video audits surface campaigns running against the wrong objectives for the wrong budgets.
Structure
Campaign mix matched to funnel objectives. Performance-led campaigns for lower funnel, short-form for frequency, reach-focused formats for awareness — each measured against its own KPI, not blended.
Activate
Creative briefs based on hook-first principles. Product feeds integrated where applicable. Brand lift studies deployed for upper-funnel spend at significant scale.
Iterate
Weekly creative rotation based on statistical winners. Cross-channel attribution analysis to calibrate the real contribution. Scale where the signal supports it.
Common questions.
Ready to make video pay?
Let's talk about your video campaign structure, attribution, and the creative discipline behind the account.
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