Paid search, engineered end-to-end.
Search, shopping, and the latest AI-driven campaign types run on custom automations, server-side conversions, and BI-fed bidding — not the out-of-the-box defaults every other agency ships.
Win every auction.
Beyond default management.
Paid search is the spine of most performance accounts — and the single biggest gap between an average agency and an award-winning one. Every account we run sits on infrastructure we built: server-side conversion pipelines that enrich events with first-party CRM data, custom bidding automations that adjust signals automated bidding cannot see on its own, and a BI layer that flags anomalies before they reach the weekly report.
The work across search, shopping, and AI-driven campaign types is the same discipline — bid strategy, feed engineering, audience signalling, creative rotation — but applied with an engineering mindset. Ad creative variants tested systematically. Product feeds restructured with custom labels routed into bidding. Automated campaign asset groups segmented the way humans think, not the way a template forces.
Early beta access and dedicated platform support come with top-tier status. What does not — for anyone else — is the custom attribution model, the server-side tracking, and the AI-driven account analysis layer that actually move the performance needle. Those we build in-house.
What makes the difference.
Server-side Conversion Engineering
Server-side tagging, enhanced conversions, and offline conversion imports enriched with CRM data. The cleanest signal automated bidding can consume — and the reason our accounts outperform.
Custom Bidding Automations
Automations we wrote ourselves, feeding signals automated bidding cannot see on its own: customer LTV buckets, stock levels, margin data, and seasonality curves pulled from the BI layer.
Feed Engineering Expertise
Product feeds engineered with custom labels routed into bidding. Asset groups structured by product economics, not by default templates. A discipline that has won more industry awards than any other in our roster.
Attribution That Works
Custom attribution models that account for cross-channel assist, offline conversions, and brand/non-brand interactions. Routed back into bidding so the platform spends where it actually produces revenue.
International Expansion Playbook
Cross-border scaling is a distinct discipline — we have built the playbook across clients now serving 140+ countries. Feed localisation, bidding per market, and intent mapping.
BI-Integrated Reporting
Dashboards that combine ad account data with revenue, margin, and LTV from your commerce stack. Decisions based on profit, not on surface metrics alone.
From audit to engineered account.
Audit
Every account starts with a deep audit: bidding strategy, conversion tracking, feed health, attribution windows, and the decisions humans are still making manually. We name the gaps before we name a plan.
Instrument
Server-side conversion pipelines, enhanced conversions with first-party data, and offline import. The infrastructure layer that every later bidding decision depends on.
Automate
Custom bidding automations layered on top of platform-native automated bidding. Feed logic routed into labels. Anomaly detection connected to alerting — and to the BI layer that closes the loop.
Scale
Winning campaigns replicated across markets, categories, and account structures. The playbook that moves a regional operator into European growth is the one we have run many times.
Common questions.
Ready to run the account like this?
Let's talk about what a custom-engineered paid search account would look like for your business.
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