Google Ads for sales and profit.
With 100+ awards behind our work, we build and run Search, Shopping and Performance Max so every euro is judged by the profit it brings, not by clicks, and you can see where each euro went and what it returned.
Win every auction.
What we do in your account.
If your ads bring traffic but you can't tell which ones make a profit, the problem is rarely the ads. It's the data Google gets to make its decisions. If it sees only part of your sales, or doesn't know which products carry a margin, it spends your budget where it brings revenue but no profit. That is why we don't touch the campaigns before fixing measurement: without correct numbers, every optimisation is a guess. The difference between an account that runs and one that earns is almost always there.
We start with measurement: every sale is recorded correctly, even when a visitor declines cookies, and Google learns what it is really worth. Then we build your campaigns around your economics: margin, stock, seasonality. The products that leave a profit get more budget, and what doesn't pay off is scaled back right away, without waiting for the end of the month to see it in a report. You see results in your own business numbers: sales, margin, profit.
It all runs on tools we build in-house and use only for our clients: they watch the account every day and alert us when something drifts, before you see it in the numbers. We follow every new Google feature and put it in your account only when it makes sense for your profit. So you see results, not settings. And because the tools are ours, they adapt to your business instead of forcing it into a ready-made template.
What changes for you.
Growth built on profit
Every euro is judged by the sales and profit it brings, not by clicks. Bidding follows margin and stock, so Google pushes the products worth pushing and stops spending where you make no profit. You see clearly where each euro goes and what it returned.
Every sale counted
We measure sales from your e-shop's server and connect them to your CRM, even when a visitor declines cookies. Google decides on correct, complete data and learns which customers are worth more, not just who clicked first. That is what lets bidding follow real profit.
New features, used wisely
We test Google's new features before we apply them. They go into your account only where they make sense, and we tell you what changed, why we did it and what result we saw. So you don't pay for experiments you have no use for, and you keep up with the platform.
Every campaign type
Search, Shopping, Performance Max, YouTube, Demand Gen, Local and App. We choose the ones that fit your goals and budget, not all of them, and make them work together, so you don't pay twice to reach the same person or waste budget on overlapping campaigns.
A feed that sells
We organise your products in Google Shopping by their economics: which make a profit, which need a push, which to stop. The feed updates itself when stock changes, so you don't advertise products you don't have and you don't lose sales on the products that earn well.
Profit reporting
One dashboard shows ads, sales, margin and customer value together. You see what you earn, not just how many clicks you got, and decide with your own business numbers. Every month we explain what changed and what we suggest doing next, in plain English and in your numbers.
How we work.
Audit
We check how the account measures sales, how much it bids for each click and the state of your feed. We need access to Google Ads, GA4 and Merchant Center. We show you what each issue costs before we propose a plan, so you decide with facts in front of you.
Measurement
We fix measurement: server-side sales, CRM data, in-store sales where they exist. It's the basis of every later decision, and you see it in your dashboard. We check that the numbers match your orders before we change anything in the campaigns, so you can trust every figure that follows.
Automation
We connect our tools to the account: profit-based bidding, a feed that updates itself, alerts when something drifts. The account reacts faster to changes in your market, and you don't have to watch settings or approve every small change. You only decide the things that need a decision.
Growth
What works we extend to new categories, campaign types and markets. Every month we show you what changed in sales and profit and what we propose for the next one, so growth rests on results and not on assumptions. If something doesn't pay off, we say so and change course.
Common questions.
See what could improve.
We start with an audit of your account. We show you what each issue costs and what would change first, with no commitment, so you can decide on the facts whether to continue.
Request an account audit