Ads in Google's AI answers.
Google increasingly shows AI-generated answers above the results, and ads can appear inside and around them. They are not switched on with a toggle: they are earned by a well-built account.
From content to citations.
What we do in your account.
When someone asks Google a long question, phrased the way they would ask a person, the AI answer appears above the usual results. Ads can appear above, below or inside it, and that changes where the customer's attention goes. There is no separate campaign type and no toggle: ads appear through the campaigns you already run, when the account fits.
That means the work is preparation. Search campaigns with broad match and automated bidding, Shopping with a correct feed and Performance Max are the ones with access. We review them and make sure they measure sales correctly and have clean product data, so Google has a reason to pick you. Today you can't target or exclude these placements, so control comes from what you feed the campaign.
Reporting for these placements is still limited, so we look at the whole picture: whether sales and demand for your brand rise without the normal results suffering. Availability changes by country and campaign type, and we check it before we promise anything. Organic presence in the same answers is a separate service that works together with this one.
What changes for you.
An account that's ready
We check whether the campaigns you run are the ones that can appear in AI answers, and we prepare them. So you don't wait for a placement your account cannot win.
A feed that reads well
For Shopping and Performance Max, the feed needs clean titles, correct attributes and current stock. We fix it, because that is what Google reads when it chooses what to show.
Broad match, with limits
Broad match opens the door, but without limits it spends on searches that don't concern you. We turn it on only with correct measurement and exclusion lists, so you don't pay for what doesn't sell.
Correct measurement
Ads are optimised on the sales that follow them. We send purchases from your e-shop's server, so Google learns from real results and not from clicks.
Checked for added sales
Because reporting is limited, we check whether demand and sales really grow without the normal results suffering. You decide the budget on the whole picture.
Together with SEO
AI answers draw on organic sources. We coordinate with the AI & GEO service, so your brand appears both as a source and as an ad, without paying twice for the same thing.
How we work.
Audit
We check which campaigns you have, which are eligible, how the feed looks and what you measure today. We tell you where your account stands and what we would change first.
Preparation
We fix the feed, define exclusion lists and set broad match with care. We don't freeze existing campaigns, because they are the base.
Measurement
We send sales from the server and define from the start how we will judge the result. We check the whole picture, because Google's reporting for these placements is limited.
Growth
What works we extend to more products and markets. Every month you see what changed in sales, and if the new surface adds nothing in your case, we say so.
Common questions.
See if your account is ready.
We start with an audit of your campaigns, feed and measurement, and we tell you honestly what you need to appear in AI answers, with no commitment.
Request an account audit