Conversion tracking for every sale.
We set up measurement that reports every purchase and lead correctly to Google, Meta, TikTok and GA4, with server-side tagging and respect for consent.
What we do for your measurement.
Ad platforms now decide on their own who sees your ad, and they decide based on the sales they can see. Browsers that block ads, visitors who refuse cookies and small changes to the site cut off part of those sales. When Google or Meta see half the picture, they learn from the wrong numbers, spend the budget on the wrong campaigns, and your reports never match what you see in your orders.
To fix that, the site sends every event once to a server of your own, and from there it reaches Google, Meta, TikTok, Microsoft and GA4. Every sale is counted once on each platform, even when both the browser and the server detect it, and it arrives with its real value. The same base feeds every channel, so when we fix something, it is fixed everywhere at once.
The visitor's consent is part of the design from the start, not something added at the end: every tag follows what the visitor chose in the banner. Every change to measurement is tested before it goes live, and we regularly compare the sales the platforms see with the eshop's orders, so a change to the site never silently breaks measurement.
What changes for you.
Server-side tagging
Data passes through your own server before it reaches the platforms: fewer lost conversions, a lighter site and control over what is sent.
One count per sale
With deduplication between browser and server, every purchase is counted once on each platform, so ROAS can be trusted.
Consent Mode
Every tag follows the visitor's choice, and the platforms model the conversions that cannot be measured instead of losing them entirely.
Enhanced Conversions
With the customer's consent, email and phone are sent hashed to the platforms, so they connect more sales to the ad that brought them.
Leads that closed
For lead businesses we report back which leads became customers (offline conversions), so bidding looks for customers, not forms.
Checks everywhere
We test every container change before it goes live and compare platform conversions with real orders, so gaps show up immediately.
How we work.
Audit
We review the current setup on every platform, consent and the site's data, and compare the conversions each platform sees with actual sales.
Design
We define which events we measure, with which data and on which platforms, and what your developers need to add to the dataLayer.
Implementation
We set up web and server containers, consent and every platform connection, and test each event before and after publishing.
Monitoring
We regularly compare platform conversions with orders, so a change to the site or checkout never breaks measurement unnoticed.
Common questions.
Measure every sale correctly.
We start with a tracking audit that shows how many conversions you lose on each platform and what to fix first.
Request a tracking audit