Link building with mentions you earn.
Mentions from publications your audience reads, through digital PR and expert commentary. No bulk placements and no networks that put your site at risk.
Links that matter.
What we do for your profile.
There are two ways to get backlinks. One is quantity: bulk guest posts and low-quality networks that need fixing every time Google updates its algorithm. The other is mentions you earn, because your content is worth publishing.
We work only with the second. We build original data, stories the press finds interesting and expert commentary on topics in your market, and we pitch them to publications your audience reads. The backlink is the result, not the goal.
Before we start, we look at where the sites ahead of you draw their strength and aim for the same editorial environments. Links like these keep strengthening your site's organic authority year after year, while bulk links lose value and often bring risk.
What changes for you.
Digital PR
Original research and data-driven stories published in outlets your audience reads. The coverage is the result and the backlinks follow as a consequence.
Expert commentary
We respond fast to journalist requests and put you or your team forward as a source. Mentions from trusted outlets are among the strongest signals of organic authority.
Profile analysis
We study the backlink profiles of the sites ahead of you. Not to copy them, but to see which outlets and content formats build authority in your field.
Broken link repair
We find links pointing to pages that were removed or moved. We fix the redirects or ask the publisher to update the link, so the authority isn't lost.
Content-led outreach
We pick outlets for relevance and quality, not to pile up links. No bulk emailing, and no work with sites that sell links. Sponsored placements are always disclosed.
Toxic link checks
We monitor the backlink profile for spam and toxic patterns. Where needed we disavow, so problem links don't pile up.
How we work.
Audit
We examine your current backlink profile: where the authority sits, which links are toxic and how the anchor texts read. You see how far you are from the sites ahead of you.
Targeting
We build a list of outlets and sites that fit your topic and audience. Each candidate is judged against strict quality criteria before it enters outreach.
Delivery
Digital PR, expert commentary and content-led outreach over several months. The pace follows the publishing cycle of the outlets, not a fixed monthly number of links.
Growth
We extend to the outlets and content formats that pay off. Relationships with journalists build cumulatively, which is why year three performs clearly better than year one.
Common questions.
Build authority that lasts.
We start with an audit of your backlink profile and an honest view of what you need, with no commitment.
Request a profile audit