+231% online revenue.
How a Google Ads account built from the feed and run by 24/7 scripts tripled a department store's revenue at the same ROAS.
Double the revenue, with the same ROAS target
Politikos Shop is the online store of a large fashion department store, with many brands for women, men and children. For 2020 the goal was to double online revenue without lowering advertising efficiency.
The catalogue changes every season: new collections, new brands, products that sell out and discounts that change prices daily.
At that scale manual work cannot keep up: every new category set up by hand was a lost week of sales, and bids fell behind catalogue changes.
The obstacle was not strategy, it was speed. To double revenue at the same efficiency, the account had to follow the catalogue automatically.
The account is built from the feed and run by scripts
Our own software (Symfony and PostgreSQL) reads the Merchant Center feed and builds the whole Google Ads account: campaigns, ad groups, keywords and ad copy.
A new category or brand becomes a command, not a week of work. All campaigns follow the same rules, so the account stays clean as it grows.
Google Ads scripts run 24/7 for bids, budget allocation, negative keywords and anomaly detection, and log every action.
People supervise and decide; they do not execute by hand. The time freed went into expanding to new markets abroad and new searches.
An account that builds itself
From feed to account
The software builds every campaign with the same rules, so new categories and brands go live with no manual setup.
Optimisation 24/7
Scripts with clear rules adjust bids and budget and log every action, so performance holds as the account grows.
Fast expansion
A second tool finds new searches and proposes them for approval, ranked by expected impact.
The Results
Online revenue
More than three times the online revenue, with the same ROAS target.
Orders
More purchases, from wider coverage of the catalogue.
New markets
Two new markets abroad, without domestic performance dropping.
Scripts running 24/7
Optimisation runs all the time, not only when the team has time.
Want to grow without losing performance?
We automate your account so every new category goes live at once, with the same performance.
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