A powerhouse of digital consultants.
A new way of consulting for digital projects — hands-on, data-driven, built to deliver real and measurable results.
From a single belief to a full-stack practice.
We didn't set out to build a media agency. We set out to prove that marketing could be accountable — that every euro could map to a business outcome. Eight years later, the practice has grown into a full-stack transformation partner, but the original belief still runs through every engagement.
The Beginning
Founded in Thessaloniki. First international project ships the same year — a Greek brand scaled across European markets from day one. Award recognition follows: Gold Best International Campaign at Peak Awards, Travel category winner at Google Export Guru, and Silver for Best Performance Attribution.
CEEDA membership
Joined CEE Digital Alliance (CEEDA) as the Greek member — an alliance of fourteen independent digital agencies across Central and Eastern Europe, collectively serving 1,500+ clients and managing €50M+ in annual media. One point of contact for native-depth execution across the entire CEE region.
First full-stack engagement
Shipped the practice's first full-stack engagement: ETL pipelines, a custom data warehouse, and BI dashboards built alongside the media work. Performance becomes performance + data — the combination that shapes every major engagement after.
Platform automations
The practice moves past manual campaign management and builds custom automation layers on top of Google, Meta, and programmatic platforms — bulk campaign generation, feed-driven product ads, automated bid adjustments, alerting. The engineering mindset that later becomes Labs starts here.
Beyond the local market
For the first time, the majority of the client portfolio sits outside Thessaloniki — Athens, the rest of Greece, and international accounts together overtake the local base. The practice stops being "a Thessaloniki agency for the local market" and becomes a national and regional operator.
The breakout year
42 campaign wins in a single year across Peak, Evolution, and Tourism Awards. Retail, Travel, Pharma, Performance — Omnicliq is recognised as one of Greece's most awarded performance agencies.
€40M under management
Total ad spend under management crosses the €40M barrier for the first time. The practice now operates with enterprise-scale budgets concentrated across retail, travel, pharma, and consumer electronics — across local, national, and CEE markets.
AI agentic infrastructure
AI agentic infrastructure goes into production — autonomous agents for campaign management, analytics, and reporting, wired through Model Context Protocol (MCP) integrations. The internal stack now includes LLM-driven optimisation, agent-based automation, and custom MCP servers across Google Ads, Meta, TikTok, GA4, GTM, Search Console, and Merchant Center.
Full-stack transformation
28-person team covering strategy, performance, analytics, BI, and in-house engineering. Labs ships internal tools — CSS Provider, AI agent automations, MCP integrations. Four-phase methodology running across digital marketing, SEO, BI, and digital transformation engagements.
Our Values
04 PrinciplesProject First
We see every client's business as our own and operate as if it were. Not external consultants — partners. We do whatever it takes to grow a project and make it profitable, exactly what the founder would do for their own company.
Design & Build
Unlike traditional consultants, we are the ones who both design and execute. Strong know-how cashed in on solutions with direct application and measurable impact on a company's trajectory. No slide decks that outlive their recommendations.
Data-Driven
We talk money. Every action comes from well-designed ideas grounded in business data, and produces real, measurable results. We know how and where to collect information, process it, and turn it into clear conclusions and actions for everyone involved.
Legendary
We strive for legendary. Tough on ourselves, never comfortable inside a comfort zone, and never stopping to evolve. The ingredients required to consistently deliver high-quality work with deep impact on the businesses that trust us.
Results that speak
Our WOW Factor
View all team members
Dimitris Bachtsevanis
Co-Founder & Director of Performance
Fanis Vacharis
Co-Founder & Director of Growth
Apostolis Ouzounis
Director of Business & Strategy
Michalis Kagiampaslidis
Junior Partner & PPC Team Leader
Want to build something?
Tell us about the project. We'll tell you honestly whether we're the right fit — and if we are, how we'd tackle it.
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