KPIs that predict the result.
Three levels of indicators: what leadership tracks, what guides daily decisions and what warns you about the result before it arrives.
From North Star to action.
Three levels of KPIs, one system.
Most businesses have many KPIs and weak measurement. Dashboards multiply, leadership sees numbers it can't directly influence, teams work with numbers that aren't tied to leadership's priorities and nobody tracks what predicts the next result.
We build a framework on three levels. Leadership indicators: revenue, margin, cash flow, market share. Operational indicators teams can influence: customer acquisition cost, conversion rate, repeat purchase, performance by channel. And indicators that warn 4–12 weeks ahead, such as brand searches and pipeline composition.
The three levels connect: leadership indicators are explained by operational ones, and those are predicted by the warning indicators. When it works properly, you don't just see what happened but what is coming.
What changes for you.
Three levels
Leadership, operational and predictive indicators, aligned with each other. Each team sees only what it needs, in dashboards built for decisions, not reassurance.
Predictive indicators
We find the indicators that predict results in your own business, not generic industry figures.
Measurement base
We build the base under the KPIs: server-side tracking, first-party data and recognising users across devices and channels, for a clean and reliable signal.
Dashboards by role
For leadership, marketing, sales and operations. Each shows the part that matters, with no information that causes confusion.
Attribution
Our own attribution models that support the KPIs. Last-click, first-click, data-driven and marketing mix are used depending on the decision, not one for everything.
Link to strategy
The framework closes the loop with the strategic plan. When the predictive indicators drift, the plan adjusts. The system shows it early, it doesn't hide it.
How we work.
Audit
We examine existing KPIs, dashboards and measurement: what is measured, what is reported and what is finally used for decisions, since these rarely match.
Design
We design the three-level framework for your business and define the predictive indicators, attribution models and dashboard structure by role.
Delivery
We build or upgrade the measurement base, create the dashboards and set up the data pipelines and attribution, through our BI practice.
Activation
We train the teams and set up weekly and monthly review meetings. The framework becomes how decisions are made, not one more dashboard.
Common questions.
Measure to decide.
Let's talk about a KPI framework that separates leadership indicators, operational indicators and indicators that predict the result.
Request a KPI review