BI that steers the budget.
Most BI practices stop at the dashboard. Ours starts there and feeds the result back into platform bidding: our own attribution models, marketing mix models and AI analysis that change what the account spends tomorrow.
From data to action.
A dashboard nobody uses to decide is worse than none. We build BI around one question: does this information change what the ad account will do next week? If not, we don't build it.
A modern cloud data stack is the base. On top come attribution, marketing mix models and AI agents that read the data and spot deviations a person would struggle to see.
Analytics end to end
Data Engineering
Your data calculations run as code, with automatic checks and documentation, so reports show the same numbers in every tool.
ML & AI
AI agents for analysis, marketing mix models for budget decisions and models that predict customer value and churn, only where they improve decisions.
Explore ML & AIVisualizations
Dashboards by role, automatic reports and alerts, designed to drive action rather than reassuring numbers.
Explore VisualizationsData Infrastructure
We design your cloud data warehouse so BI scales and doesn't break under its own complexity.
Explore Data InfrastructureData Collection
We measure sales and events from your server with proper consent handling, so everything built on top of them makes sound decisions.
Explore Data CollectionData Activation
We send customer segments, value predictions and sales signals from your data warehouse back to ad platforms and your CRM.
Explore Data ActivationCRM & Email
We set up automations, newsletters and segments that bring your customers back, and measure what email sells, not just how many opened it.
Explore CRM & EmailHow we work with data.
Review
We map every data source: ad platforms, GA4, CRM, logistics, finance. We find duplicate records, gaps and which decisions each one blocks.
Design
We design the warehouse, the transformation layer and the reporting tables, with version control and documented data lineage.
Connection
We connect each source with full history and regular updates, and set up server-side flows for first-party marketing data.
Activation
Dashboards, alerts and models (our own attribution, MMM, AI-agent anomaly detection) that change how accounts spend next week.
Accounts run on data.
E-shops with attribution built from scratch, brands that set weekly budgets from an MMM and B2B services where BI guides sales.
Put your data to work.
Let's talk about the data layer behind every bidding decision you make from here on.
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