The tools behind the work.
Labs is not a product line. It is the internal engineering arm that lets a 28-person Thessaloniki agency operate like a platform — custom bidding engines, AI agents, server-side tracking, and MCP-powered integrations that no out-of-the-box tool matches.
Tools built for the work.
Every agency uses Google Ads Editor and Meta Ads Manager. We use those too — but they are the surface, not the stack. Underneath every account we run sits infrastructure we built: automation platforms, attribution engines, BI pipelines, and an AI agent layer that reads, decides, and acts on the data.
We do not sell this stack as a product. We do not build custom software for clients. Labs exists to make our own team faster, sharper, and more technically ambitious than any equivalent-sized agency — and the client benefit shows up in the performance of the accounts we run.
Internal capabilities
Google Ads Lab
The automation layer we build for every client paid-search account — custom bidding rules, anomaly detection, feed routing, and reporting that runs 24/7 without waiting for a human to notice.
Data Stack
Cloud warehouse, ELT pipelines, version-controlled transformations, and the AI-agent analysis layer — the in-house data practice that powers attribution, measurement, and BI for every client engagement.
Explore Data StackGA4 Lab
Advanced analytics implementation — custom event schemas, cross-domain tracking, first-party identity resolution, and the warehouse export pipeline that feeds everything downstream.
Explore GA4 LabGTM Lab
Server-side tagging, clean container configurations, and the consent-aware tag management practice that keeps the browser clean and the data flowing cleanly downstream.
Explore GTM LabMMM Lab
Marketing mix modelling deployed for the clients where it actually earns its place — multi-channel, multi-year, with the data quality and scale that makes the model's outputs defensible.
Explore MMM LabCSS Provider
Authorised Comparison Shopping Service for EU merchants — run your Shopping Ads through our CSS and reclaim the 20% auction fee, with no change to how your campaigns operate day to day.
Explore CSS ProviderIdentify. Build. Deploy.
Identify
Every manual task, every data gap, every bidding decision a human is making — those are the candidates for automation.
Prototype
Fast iteration with AI agents, Python services, and MCP integrations. Most internal tools ship from concept to pilot in days, not months.
Productionise
Testing, observability, and rollout across client accounts. Internal tooling graduates to production only when it beats the manual alternative.
Compound
Every tool we build makes the next one cheaper. The stack compounds — and the 80+ campaign awards across 14 markets are the downstream effect.
Accounts running on our stack.
Every client account runs on the same infrastructure — custom bidding, attribution, server-side tracking, and AI agents. The Labs work is what turns a top-tier account into an awards-tier account.
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