The technology behind performance.
Labs is not a product line. It is our in-house engineering function, and it lets a 28-person team in Thessaloniki work like a platform: custom bidding, AI agents, server-side tracking and MCP integrations that no off-the-shelf tool can match.
Tools built for our work.
Everyone works with Google Ads Editor and Meta Ads Manager. We use them too, but they are the surface, not our stack. Under every account sits our own infrastructure: automations, attribution, data pipelines and AI agents that analyse and act on the data.
We don't sell this stack as a product and we don't take on custom software for clients. Labs exists to make our own team faster, sharper and technically more ambitious, and the benefit shows directly in account performance.
In-house capabilities
Google Ads Lab
An automation layer for every Paid Search account: bidding rules, anomaly detection, feed routing and reports that work around the clock.
Data Stack
A cloud warehouse, data pipelines, version-controlled transformations and AI-agent analysis: our own data practice behind every engagement.
Explore Data StackGA4 Lab
Advanced analytics implementation: events designed for the business's questions, cross-domain tracking, identification from first-party data and export to the warehouse.
Explore GA4 LabGTM Lab
Server-side tagging, clean containers and tag management that respects consent: the browser stays light and data reaches every destination correctly.
Explore GTM LabMMM Lab
We apply Marketing Mix Modelling where it really pays off: many channels and many years, with data that makes the results reliable.
Explore MMM LabCSS Provider
An authorised Comparison Shopping Service for EU merchants: your Shopping Ads run through our CSS and the 20% auction fee does not apply.
Explore CSS ProviderDynamic Product Ad Creatives
Catalogue ads show your product photos. If they are inconsistent, dark or cropped, you lose sales. We create and tidy the creative of the whole catalogue, in bulk and under control.
Explore Dynamic Product Ad CreativesConversion Tracking
We set up measurement that reports every purchase and lead correctly to Google, Meta, TikTok and GA4, with server-side tagging and respect for consent.
Explore Conversion TrackingProduct Feeds
We build and maintain your product feed and Merchant Center, so every product is approved, shows up in the right searches and sells.
Explore Product FeedsIdentify. Build. Apply.
Identify
Every manual task, every data gap, every bidding decision made by hand is a candidate for automation.
Prototype
Quick tests with AI agents, Python services and MCP integrations. Most tools go from idea to pilot use in days, not months.
Production
Tests, monitoring and rollout on client accounts. A tool goes into production only when it beats manual management.
Compounding
Every tool we build makes the next one easier. The stack compounds value, and 100+ awards across 14 markets are the natural result.
Accounts on our stack.
Every client account runs on the same infrastructure: custom bidding, attribution, server-side tracking and AI agents. Labs is what takes a good account to award level.
Want the advantage?
Let's talk about what your account looks like when it runs on tools built for it.
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