CRM & email marketing that drives sales.
We set up automations, newsletters and segments that bring your customers back, and measure what email sells, not just how many opened it.
What we do with your customers.
Every sale that comes from advertising has a cost. A second purchase from a customer you already have costs almost nothing. Yet in most eshops CRM remains a weekly newsletter to the whole list, with the same message for the customer who bought yesterday and the one who has not bought in a year. That is where the business's easiest revenue is lost.
We start from the data: we connect the CRM to the eshop, so it knows what each customer viewed, bought and when. On that basis we split the list into groups and set up the automatic emails that sell every day: welcome, abandoned cart, a product viewed but not bought, after the purchase, and win-back for those who have not returned. These work on their own, without you sending anything by hand.
Newsletters and offers are planned per group rather than one for everyone, at a frequency that does not wear out the list. We measure email like any other sales channel: how much revenue each send and each automatic email brought, compared with the eshop's orders. So you know what share of your sales comes from customers who return, not just how many opened an email.
What changes for you.
Automations
Welcome, abandoned cart, product viewed, post-purchase and win-back: flows that sell every day without you sending anything by hand.
Segments
We split the list by what customers bought, how often and how recently, so each group gets a message that concerns it, not the same one for all.
Campaigns
We plan newsletters and offers on a calendar, test subject lines and content, and keep frequency at a level that does not wear out the list.
Deliverability
We set up the domain's technical records and clean the list, so emails land in the inbox and not in spam.
Data from the eshop
We connect the CRM to the eshop and its products, so emails show the right prices, stock and recommendations based on what each customer viewed or bought.
Revenue, not opens
We measure revenue per send and per automation against the eshop's orders, so you know what share of sales email actually brings.
How we work.
Audit
We review the list, the existing automations, deliverability and the revenue email brings today, and show where sales are being lost.
Setup
We connect eshop and CRM, set up segments and the core automations, and design templates that match your brand.
Operation
We run the campaign calendar, test subject lines and content, and add automations wherever the data shows an opportunity.
Measurement
Every month you see revenue per send and automation, list health and what we change in the next cycle.
Common questions.
Bring your customers back.
We start with a CRM audit that shows how much revenue email brings today and which automations are missing.
Request a CRM audit