ChatGPT Ads for customers who ask.
You appear with a clearly labelled ad below the answer, at the moment the customer asks about what you sell. We already run campaigns for clients and measure them with our own numbers.
Ads inside the conversation.
What we do in your account.
When someone asks ChatGPT which product or service to pick, the answer is already half the decision. The ad appears below the answer, labelled as sponsored and separate from it, to people who ask with buying intent. It is a new channel, and the advantage belongs to whoever learns early how it works, before it fills up with advertisers.
Here you don't pick keywords. You describe in plain English which conversations you want to appear in. So we write the descriptions from the real questions your customers ask and lead to pages that answer what was asked, not to the homepage. We send sales back to the platform from your e-shop's server, so it optimises for purchases and not clicks.
The platform's own reporting is still limited, and a new channel that grades itself is not reliable. So we measure with our own numbers and check whether the channel brings sales you wouldn't have had anyway. We start with a small, capped test budget and scale only when measurement justifies it, on tools of our own.
What changes for you.
Below the answer
The ad appears below ChatGPT's answer, clearly labelled and separate from it. You reach the customer at the moment they ask, without interfering with the answer itself.
Targeting by description
You don't pick keywords. You describe in plain English the conversations you want to appear in, and we write the descriptions from the questions your customers really ask.
Pages that answer
Every ad leads to a page that answers what was asked, not to the homepage. Whoever asked about a product finds that product and not a catalogue to search through.
Measurement from the server
We send sales to the platform from your e-shop's server, so it optimises for purchases and not clicks. So you know what each sale from the new channel cost.
Checked for added sales
A new channel easily takes credit for sales that would have happened anyway. From the start we check whether the sales are added or would have happened without the ad.
A test with a cap
We start with a capped test budget and clear criteria for what counts as success. We scale only when the numbers justify it, and if they don't, we stop and say so.
How we work.
Audit
We check whether your category is allowed and whether your customers ask about what you sell, which pages would answer best and what you already measure. We say plainly whether to try the channel now or later.
Measurement
We connect the e-shop to the platform from the server and check that the purchases match your orders. We define from the start how we will judge the result, so we don't decide it afterwards.
Test
We start with a few conversation descriptions and pages and a capped budget. Every week we see which conversations bring purchases and which don't, and we change descriptions and pages accordingly.
Growth
What works we extend to more conversations and products. Every month you see what changed in sales, and if the channel doesn't pay off for you yet, we say so and suggest waiting or moving the budget.
Common questions.
See if it's worth trying ChatGPT.
We start with an audit of your category and your measurement, and an honest view on whether this is the right time to try the channel, with no commitment.
Request an account audit