Strategy built on real numbers.
Financial analysis, revenue planning and media spend design that turn opportunities into a plan leadership and finance can stand behind.
The growth flywheel.
A plan built on your financials.
A digital strategy without a financial model is a wish list. We turn opportunities into a plan with revenue forecasts, margin targets and media spend allocation tied to specific results, not generic benchmarks.
We start from the financials: revenue by customer group that separates new from repeat customers, margin with the real fulfilment and service costs, and cash flow that shows how aggressively the plan can move without straining working capital.
On that base we build the revenue plan by channel, market and category, and media spend follows as a result of the targets, not an arbitrary budget.
We end with a three-year plan with quarterly milestones that finance can check and teams can deliver. Not a PDF that just gets filed.
What changes for you.
Financial model
Revenue by customer group, margin, unit economics and cash flow that tie strategy to how the business really runs, not to market averages.
Revenue plan
Forecasts by channel, market and category, with scenarios. The plan holds up even when one part underperforms.
Media spend design
The budget comes from the revenue targets. Channel mix, timing and allocation by market rest on real data.
Aligned KPIs
Leadership, team and predictive indicators are aligned with each other, with no inconsistencies or misunderstandings.
International expansion
When the plan includes new markets, we set the right entry order and surface early the requirements for fulfilment, regulation and localisation.
Working capital
Plans that respect the real financial capacity. A perfect strategy the cash can't support isn't an advantage, it's a risk.
How we work.
Financial review
Analysis of historical financials, customer groups, unit economics and working capital. The base the whole plan stands on.
Scenarios
Conservative, base and aggressive scenarios, with clear assumptions. You choose the one you can defend when asked why not the most aggressive.
Plan
Revenue plan, media spend plan and KPI framework based on the chosen scenario, with quarterly milestones, sensitivity analysis and clear review points.
Handover
We move on to team and capability design, so the organisation evolves in step with the strategy it has to deliver.
Common questions.
Plan with real numbers.
Let's talk about a strategy and KPI framework your CFO can defend, on a financial model that lives inside the real operation.
Request a growth plan