Creative for catalogue ads.
Catalogue ads show your product photos. If they are inconsistent, dark or cropped, you lose sales. We create and tidy the creative of the whole catalogue, in bulk and under control.
What we do in your catalogue.
Meta's catalogue ads, formerly known as dynamic ads, show each person the product they viewed or that suits them, based on your catalogue. The result doesn't depend only on the campaign. It depends on the photos, on the data the catalogue holds and on how each product looks in every placement where it appears.
When the catalogue has dozens or thousands of products, photos are rarely uniform: different backgrounds, cropped products, images that don't fit every placement. We fix that in bulk, by rules, not photo by photo. The service covers the creative and the catalogue images. It doesn't replace Meta Ads management but supports it, and when you need both, they work together.
It suits e-shops with a large or frequently changing catalogue, businesses with frequent offers and seasonal campaigns, and teams that run catalogue ads and need more, consistent variations. For processing we use automation tools we built ourselves and use only for our clients, with human review of every result.
What's included.
Catalogue audit
We check the existing images: low resolution, wrong ratios, inconsistent backgrounds, cropped products, duplicates and files that don't fit every placement. You get a priority list: what affects the whole catalogue and what can be fixed in bulk.
Uniform images
We define rules for framing, ratio, background and layout, so every product looks the same way. Where needed, we clean or remove backgrounds and enhance the image, without changing the product itself.
Templates with your brand
We design templates that show off the product without extra information: logo position, message hierarchy and safe zones for offers. Every piece of information comes from up-to-date catalogue data, so the creative stays accurate.
Bulk production, controlled
Automation tools and AI speed up cleaning, resizing and variations. At every step we define what an acceptable result is and where human review applies, so product accuracy isn't lost.
Tests with a system
We make variations that test one hypothesis at a time, such as framing, product emphasis or offer message. With clear names and organised delivery, your team knows what was tested and what to keep for the next round.
What you receive
You receive the audit with priorities, rules for framing and background, ready templates and offer variations, organised export files, a quality-control process and a testing framework, so your team can produce consistently on its own.
How we work.
Audit
We check the catalogue images, its data and the placements where your ads appear. We show you what spoils the creative and what can be fixed in bulk.
Rules
Together with you we set common rules for ratios, backgrounds, framing, messages, naming and quality control. So every new product added to the catalogue follows the same rules.
Production
We build the templates, process the approved files and organise the exports so they are ready to use. Every result passes human review before delivery.
Improvement
We find steps that can be automated and use test results for the next production round. Each round produces better creative than the last.
Common questions.
Put your catalogue in order.
We start with an audit of your catalogue images. We show you what spoils the ads and what can be fixed in bulk, with no commitment.
Request a catalogue audit