AI Agent Standards: A Practical Map for Marketers
AI agents are moving from novelty demos to workflows that can research, brief, build, analyse, and trigger actions across tools. That shift creates a messy layer of standards and protocols designed to help agents communicate with software, data, and other agents. For performance marketing, SEO, analytics, and automation teams, the goal is not to memorise every acronym. It is to understand what each category solves, where it may affect your stack, and how to make smarter vendor decisions before automation becomes operational risk.
