Data-driven strategies, expert analysis and practical tactics for e-commerce growth. From Google Ads optimization to Marketing Mix Modeling and SEO.
The brief sounded contradictory: much more revenue, without many more orders, because the e-shop's logistics could not take a proportional rise in volume. And no price changes, in a highly competitive market. The answer was not more customers but a bigger order from the same customer. Here is how we built the strategy in three layers and what it delivered.
If you have seen CPCs climbing in your Google Ads accounts over the past two weeks, it is not random. Major e-commerce platforms, Trendyol most visibly, have sharply increased their spend ahead of Black Friday 2025, mostly in fashion but also in home and decor. It shows across the category: higher bids, a bigger share of impressions for the largest advertisers and more expensive clicks for everyone else.
If you think there is still time to start preparing, think again. Black Friday preparation starts now — not in the week before the peak. This post lays out the practical checklist we walk every client account through in the eight weeks leading up to Black Friday 2025, covering the six areas where gaps show up as lost revenue on the day.
We are one step away from Black Friday and Cyber Monday, and one question dominates every conversation: what happens when it all takes place in the middle of Covid-19? The big day falls on November 27, but many stores start one or two weeks earlier. This year, sales will not be decided by discounts alone. They will be decided by whether your e-shop, campaigns and customer service can handle demand that is moving online almost overnight.
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