We are pleased to report on the successful conclusion of this year's CEE (Central & Eastern Europe) Agency Summit, an exclusive event for Google Partner Agencies. Dimitris Bachtsevanis, Head of Digital & Partner at Omnicliq, attended to gather the valuable insights that come out of a room full of the region's top-performing digital agencies and the Google product and strategy teams working with them.
Key themes — AI and the year ahead
Two threads dominated the summit agenda and the corridor conversations:
The transformative role of AI in digital marketing. Not AI as a product feature, but AI as a layer reshaping how ad accounts get built, optimised, and measured end-to-end. Presentations from Google and from the agencies themselves focused on practical applications that have already moved client KPIs, rather than speculative roadmaps.
Google's strategic direction for the year ahead. Announcements on upcoming product changes, measurement shifts, and platform priorities that agencies in the room needed to understand to prepare their clients. The kind of information that is publicly available months later, but which agencies receiving it early can act on first.
The summit is one of the few venues where regional agencies get to both share expertise and forecast trends together — platform insights flow from Google; practitioner insights flow back up from agencies who have already implemented them.
What we bring back to the business
We are committed to integrating the strategies we see working across the CEE community into our own work. Each summit produces a handful of practical ideas — a measurement pattern, a bidding configuration, an audience segmentation approach — that land in Omnicliq client accounts within weeks rather than next year. That compound effect is the real reason attending year after year keeps paying off.
Stay connected for further updates as we fold this year's takeaways into the 2024 client roadmap.