A search ranking is a directional signal — users click, traffic flows. An LLM citation is a different kind of signal — the AI has decided your content is authoritative enough to quote inside the synthesised answer it hands to the user. That second kind of trust is harder to earn and measured differently. This post unpacks what we have seen works consistently for brands trying to appear in LLM answers and how it intersects with the SEO discipline you already have.
Among the teams that gathered at the autumn CEE Digital Alliance C-level meetup in Bratislava, Omnicliq brought the performance marketing lens to the table with Fanis (Head of Automations & Partner) and Dimitris (Head of Digital & Partner), alongside representatives of basta_digital and promiseo_official. The session centred on a practical question every agency of our size is working through: how do you make AI a strategic asset in the account — not a demo slide?
If you have been noticing CPCs climbing on your Google Ads accounts over the past two weeks, it is not random. Major e-commerce platforms — Trendyol most visibly, but not alone — have substantially increased their Google Ads investment heading into Black Friday 2025, particularly in fashion but also across home and decor. That investment plays out as auction pressure across the category. Higher bids, a bigger share of impressions going to the biggest advertisers, and more expensive clicks for everyone else.
At this year's ECDM & RetailTech Expo, Omnicliq had a dual presence that opened up real conversations about how brands evolve today. Two speakers, two distinct angles — from hybrid-thinking on adaptability to the practical mechanics of cross-border expansion — both focused on the essence of strategy and preparation in a moving market.
If you think there is still time to start preparing, think again. Black Friday preparation starts now — not in the week before the peak. This post lays out the practical checklist we walk every client account through in the eight weeks leading up to Black Friday 2025, covering the six areas where gaps show up as lost revenue on the day.
Omnicliq made a strong showing at this year's Meta Performance Agency Summit, held in Warsaw on September 2–3, 2025. The summit brought together agencies from across Europe and focused on the latest developments in performance marketing and the practical application of artificial intelligence. Particular emphasis was placed on the importance of collaboration between brands, agencies, and creators.
promptUX Conference in Hamburg was one of those events we could not miss. Dimitris Sarantidis, our UX/UI Designer, attended groundbreaking sessions on how generative AI is changing the rules of UX design, and took part in the workshop "Unleashing Generative AI: Revolutionizing the Design Process" under the guidance of Patricia Reiners.
We are pleased to announce that Omnicliq was distinguished at the Digital Agencies Awards 2024, presented as part of the eCommerce & Digital Marketing Expo 2024 at the Zappeion Megaron. The awards are designed to highlight the best digital agencies and the performance of the services they deliver to their clients.
As fully data-driven believers, we all agree on at least one thing: data is a gold mine — invaluable. The question is not whether to use it. The question is how to handle it in a way that respects the person it came from and stays defensible under every new privacy regulation. Data Privacy Day is the annual nudge to revisit that question, especially the part that concerns private data and the marketing foundations we build on top of it.