promptUX Conference in Hamburg was one of those events we could not miss. Dimitris Sarantidis, our UX/UI Designer, attended groundbreaking sessions on how generative AI is changing the rules of UX design, and took part in the workshop "Unleashing Generative AI: Revolutionizing the Design Process" under the guidance of Patricia Reiners.
Where AI actually changes UX practice
The sessions converged on a practical theme: generative AI is not replacing UX designers; it is compressing the parts of their work that were always time-consuming and repetitive. Ideation, initial wireframing, variant generation, copy drafts — all of these now take minutes instead of days. What that time gets spent on instead is the work that was always the highest-value part of UX: user research, edge-case thinking, accessibility, and cross-functional alignment.
Patricia Reiners's workshop in particular made the distinction vivid: generative AI as a "co-designer" for variant exploration, not as an autopilot for finished output. The winning designers in 2025 and beyond will be the ones who figure out that division of labour first.
At Omnicliq, we do not miss opportunities to broaden our horizons and stay ahead of technological shifts — promptUX was exactly the kind of event that reshapes how a discipline works, and bringing back those practices into client UX engagements is how the investment pays off.