How an automated analysis + alerting system on top of Google Ads turned terabytes of account data into a single actionable daily briefing — and pushed ROAS up 53% on one of the most scrutinized fashion accounts in Greece.
How we moved Google Ads optimization from the platform UI into a Power BI analytics environment — lifting ROAS 53% while nearly doubling revenue on an already optimized account.
How custom size-aware product feeds + Facebook audience targeting tripled revenue for one of Greece's largest fashion eshops — by fixing an out-of-stock problem nobody else was solving.
How we used Markov Chain + Multi-Armed Bandit models to redistribute budget across channels and campaigns — maximizing expected profit for a flagship fashion retailer.