+38% profit.

Let's Ferry is one of the largest online platforms for ferry tickets, with travellers from 147 countries. Since the start of our work together its revenue has multiplied, and by 2019 it already held a large share of the market.

That is where the goal changed. With volume and position secured, the priority became profit: keep as much as possible from every booking, without losing the volume built over years.

Growth is a matter of adding: more searches, audiences and ads. Profit is a matter of taking away: finding every euro that does not come back profitably and removing it, without cutting the advertising that brings new travellers.

In travel, demand, cost per click and bookings change within the same day, especially in summer. No analyst can react that fast, and every hour of delay costs profit.

We built a data flow from Google Ads, Meta and the platform's own bookings into a data warehouse, close to real time rather than once a day.

On top of it, an analysis engine finds, at any moment, the change with the biggest effect on profit: pausing a group of searches, changing bidding for an audience, or moving budget between routes.

Changes that are repetitive and urgent run automatically 24/7. Those that move significant budget go through human approval, so speed brings no risk.

So the account improves every hour, at night and in peak season too, not only after a weekly meeting. People work on strategy, not on clicks.