About the Agency of Tomorrow programme

Google Agency of Tomorrow is an invitation-only, multi-summit programme run out of the Warsaw office for a small cohort of digital agencies across Central and Eastern Europe. It is structured as a year-long working relationship — not a single event — with sequential summits that build on each other, direct access to Google product teams, and a peer group of agencies solving similar problems at scale.

Being selected for the cohort is a signal of where Google sees the next generation of regional performance agencies being built. The programme has visibly shaped how Omnicliq has matured over subsequent years.

What the opening summit sets up

The first summit sets the plan for the year: the themes the group will work on, the starting point against which each participant's progress will be judged and, just as important, the relationships that make the following meetings genuinely valuable.

We came back with a clearer view of where to invest internally: measurement, automation and advanced bidding. We also came back with a network of regional teams we have stayed in touch with since. Practices that last usually start in workshops like this and continue with systematic application, as the second summit showed.