+27% orders in one quarter.
How each product's data became daily decisions on which clothes to advertise, in a fashion e-shop whose range changes weekly.
More sales from a range that never stops changing
Luigi sells fashion online, with seasonality, sizes, brands and new arrivals that change every week.
The goal for the quarter was more revenue and more purchases, with better-performing ads on Google and Meta.
One product may have demand but few sizes left, another may need a push because of the season, and a third may have just arrived with no sales history.
If platforms see every product the same, ads go where they will not bring a sale. On top of that, each channel judged products with its own data, so Google and Meta did not share the same picture.
The feed became the place where decisions are made
We combined product and category behaviour from GA4, performance from Google and Meta, and feed data into one shared data model.
BI dashboards show the team which products have real commercial momentum, with the same logic across every channel.
That picture becomes feed labels: push, hold, exclude and seasonal priority. Campaigns are organised around them.
The same labels flow into Meta's dynamic product ads (DPA), so priority products show up with the right image, price and message.
From data to the ad
One view of every product
We joined GA4, Google Ads, Meta and the feed into one model, so every product and category is judged the same way across channels.
Priority labels
Each product gets a role in the feed based on demand, availability and category momentum, and the campaigns are organised around it.
Creative from the feed
Dynamic ads take image, price and message from the feed, so priority products appear consistent and up to date.
The Results
Orders
More real purchases on the site over the quarter.
Google Ads ROAS
Almost twice the revenue for every euro in Google Ads.
Revenue
More total revenue, without a bigger ad budget.
Meta ROAS
Better ROAS on Meta too, because the same feed labels also steer the dynamic product ads.
Want your products to decide what gets advertised?
We join your product and ad data and turn it into labels that steer your campaigns.
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