Omnicliq was selected as one of the agencies participating in the Google Partners Digital Champions program. Through it, we joined the program activities and picked up valuable knowledge along the way.
About Digital Champions
Google Partners Digital Champions is a selective programme that connects a small group of agencies directly to Google's product teams. Unlike general partner communications — newsletters, public release notes, certification paths — Digital Champions is structured as working conversations with the people actually shipping new features. Access to product specialists, visibility into roadmaps, and the ability to surface account-level questions before they become public support tickets.
For an agency, the value is preparation: we see upcoming changes early enough to decide what is worth adopting, what is worth ignoring, and what deserves a client conversation before it rolls out.
What the first leg covered
In the first leg of the program we spoke with a Google Product Specialist — Arthur, an expert on Smart Bidding. It was a valuable conversation during which we were briefed on new features that are about to arrive.
Overall, it was an interesting experience we will certainly remember for what we learned, and we look forward to the program continuing when conditions allow.
What it means for our clients
Programmes like Digital Champions compound over time. Each early conversation with a product specialist produces a small edge — a feature we test first, a bidding change we prepare for one release ahead, a beta we can get into. No single one of those is decisive. Added up over a year, they translate into Omnicliq accounts adopting what actually works in Google's stack weeks before the rest of the market.
The same conditions that paused the programme in 2020 later made those edges more useful than ever. We continue to participate when selected.