The Omnicliq team was in Warsaw for the third Google Agency of Tomorrow summit, together with leading digital teams from Central Europe. This is the moment plans move from paper into real client accounts and are judged by the results.
Mid-year checkpoint
The third summit is a mid-year check. Each team brings what it has delivered since the second summit, the other participants review the results, and the programme team adjusts the second half of the year based on what has been shown to work, not what “should” work.
For us, the mid-year review was the push to take automation and attribution deeper into client accounts: from “it works in a pilot” to “it runs on most of the performance budget”. That move from isolated tests to everyday standard is exactly what the programme is designed to achieve.