Same methods, different market

The Slovak session came right after the one in the Czech Republic, and that was deliberate. Google's regional team wanted to test the Greek method in two neighbouring markets with a lot in common but real differences too.

The material was the same, but the discussion about local adaptation went in a different direction. Slovak teams put more weight on opportunities abroad, because their home market is smaller, while Czech teams focused on efficiency at larger volumes. For our own view of global growth, that difference was valuable.

Both sessions ended in practical notes that participants took back to their accounts. For us, the back-to-back format showed clearly what depends on the market and needs adapting, and what holds everywhere and can be a baseline across Central and Eastern Europe. You can find our distinctions on the awards page.