Once again, Omnicliq took part in the CEE Agency Day hosted by Google, alongside leading digital teams from across Europe.
What CEE Agency Day is for
Google CEE Agency Day is the annual working session Google runs for the leading performance partners of Central and Eastern Europe. It is not a classic conference. It is closer to a working group: Google walks its top partners through the upcoming product roadmap, flags changes coming to auctions and policies, and works through the hardest cases the partners bring themselves.
What matters is not just attending but being invited back. Repeat invitations are a signal of trust: Google treats its CEE partner list as a working group, not a mailing list. The Greek perspective we bring into the room shapes how product teams think about our market. You can see our other distinctions on the awards page.
What it means for our clients
Every time we return from CEE Agency Day, something not yet public reaches our clients' accounts earlier, often a quarter before it becomes generally available. It may be a new bidding strategy in closed beta for Google Ads, a measurement change you need to prepare for in time, or a feature we can request access to.
The benefit compounds. Over time our clients adopt Google's changes weeks ahead of those who learn about them when they go public, and combine them with our own Google Ads automations.