Search is changing. People no longer stop at a list of results: they ask an AI tool to find products, compare them and decide. With ChatGPT Ads, advertising enters that conversation.
What changes for brands
ChatGPT Ads bring advertising into the conversation with AI, closer to the moment the user weighs their options.
The change is not just another format. It is a new touchpoint, in a setting where the user learns, compares and decides in the same place. For what this means in practice, see what ChatGPT Ads change for performance.
Advertising and visibility together
Presence in AI answers matters more and more. As advertising options evolve, it becomes more important to know how AI tools mention and recommend your brand.
So the question is not only where the next ad will appear, but how a brand becomes part of this new experience: with advertising and with organic mentions in the answers, that is, with AI & GEO.