+182% revenue in 12 months.
How the e-shop KlikareTo grew on Google and Meta without losing efficiency, scaling only where product data showed demand.
Growing ad sales without losing performance
KlikareTo sells a large range of products online, at varied price points and with strong seasonality.
The goal for the year was to grow sales from advertising: more revenue, more purchases and better return per euro, with a balanced contribution from Google and Meta.
When budgets grow, efficiency usually drops, because every extra euro goes to less certain demand. And the larger the range, the easier it is for budget to scatter across products that do not sell.
Without one shared view of what each channel and each product delivers, growth would be down to luck and hard to repeat.
Scale only where the data shows demand
Our data stack connected GA4, Google Ads and Meta, so the team sees the real commercial contribution of each channel.
Product data (category, availability, price, purchases) separates the products with commercial momentum.
From this come labels and priorities for Google product campaigns and Meta dynamic product ads (DPA), while Meta product creatives are generated directly from the feed.
Every budget increase happens step by step and only where data shows demand, so efficiency rose together with volume.
An ad account that learns from the data
One view of every channel
We joined GA4, Google Ads and Meta, so every channel is judged by the revenue it really brings.
Priority from the feed
Product data becomes labels in the feed, and Google and Meta put their weight on products with commercial momentum.
Controlled scaling
Every increase in investment goes where the data shows demand, so efficiency rises together with volume.
The Results
Revenue
Almost three times the revenue from Google and Meta within one year.
Google Ads ROAS
Revenue per euro spent on Google Ads doubled, while the budget kept growing.
Orders
Almost three times the purchases, with both channels contributing.
Meta ROAS
Revenue per euro spent on Meta grew more than 2.4 times.
Want to grow without losing performance?
We join your data and scale only where there is real demand.
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