+37% Google Ads leads.
How an AI model scoring each visitor's intent moved AnapseTo's ads to the sources that bring people truly looking for energy.
More leads, without quality dropping
AnapseTo brings customers to energy providers through interest forms. The goal was more leads from Google and Meta, without growth coming at the expense of quality.
A form that a platform records as a conversion does not show whether there is real intent behind it. Someone may fill it in out of curiosity or without being eligible for the offer.
If campaigns learn only from the form, money goes to sources that bring many forms but few genuinely interested people.
The energy market is also highly seasonal and competitive, so every euro spent on the wrong source costs twice.
Intent counts for more than the form
We added a quality layer between platform conversions and budget decisions.
An AI model scores every lead by source, on-site behaviour and form journey, and our own ClickGuard judges the quality of every click.
These signals are combined in our data stack into one shared logic for Google and Meta, so both channels are judged with the same yardstick.
Budget goes to the sources that bring real demand and moves away from those that only bring forms.
From form to intent
Quality of every click
We check every visit from an ad, so genuinely interested people stand apart from bots and accidental clicks.
An intent score per lead
The AI model scores each lead from its source and behaviour, not only from the fact that a form was filled in.
Budget where demand is
Decisions in Google and Meta follow the score, and budget moves away from sources that bring only forms.
The Results
Leads from Google Ads
More leads from Google Ads, without needing more traffic.
Google Ads CPL
Cost per lead (CPL) on Google Ads fell, because the budget goes to sources with real intent.
Leads from Meta
The same logic more than doubled the leads from Meta.
Meta CPL
Cost per lead (CPL) on Meta fell even further.
Want leads with real intent?
We score every lead with AI and send your budget to the sources that bring customers.
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