We are thrilled to announce that Omnicliq won two awards at the Peak Performance Awards. A Gold in the Best International Campaign category with the Let's Ferry project, and a Silver in the Best Performance Attribution category with the Luigi Footwear project.
Gold — Let's Ferry, Best International Campaign
Let's Ferry is one of the largest online platforms for ferry ticket bookings in the Mediterranean. The Gold-winning campaign took an established domestic player and extended it into new international markets — building cross-border audiences, localising creative and landing pages per market, and tuning the bidding strategy to the unique seasonality of ferry travel.
The judges recognised the work for the combination of international reach and disciplined performance: scaling new markets while holding target efficiency is the exact opposite of the "throw budget, hope for the best" pattern most international campaigns fall into.
Silver — Luigi Footwear, Best Performance Attribution
Luigi Footwear is one of Greece's largest online fashion e-shops. The Silver-winning project went deep on a problem most performance accounts avoid: attribution that respects the real customer journey rather than rewarding whichever channel happens to sit at the bottom of the funnel.
We built a custom attribution layer that connected product feed signals, audience behaviour, and conversion paths — allowing budget to flow to the campaigns that actually built the sale, not just the last click before it. The result was a more defensible, replicable performance model that the judges rewarded as a benchmark case.
What the awards recognise
The Peak Performance Awards measure work that holds up under independent judging — not vanity metrics, but the campaigns that move real business outcomes. Winning in both the international and attribution categories in the same year is a signal of the kind of work Omnicliq prioritises: breadth of capability (cross-border growth, bidding, creative) combined with depth on the hard measurement problems that separate serious performance work from volume-chasing.
Both winning projects — Let's Ferry and Luigi Footwear — remain flagship Omnicliq cases years later, and the work shown to the judges in 2018 formed the backbone of what has now grown into a larger portfolio of performance, attribution, and international-growth engagements.