Google invited us to present the journey and lessons of the Greek Google Export Guru to its partners in Lithuania. Three days of workshops, methods and real examples of growth in foreign markets.
Why Google brings the Greek case to the Baltics
The Greek Google Export Guru produced several international success stories, such as Let's Ferry, Luigi and Politikos Shop, with a common pattern: take a business that works in Greece, connect it to Google's international growth tools and grow into foreign markets without losing efficiency.
Google invited Omnicliq because that pattern travels. What we learned about growing and measuring a Greek e-shop in Western Europe is directly useful to a team in Lithuania or Latvia that wants to do the same for its clients: the right sequence of steps, fewer leaps of faith, and clean measurement from the start so country-level reporting does not become a monthly fire.
Three days of workshops and idea-sharing
Over three days we walked Google's partners from the Baltic countries step by step through the Greek method for global growth:
- In what order to enter a new market: what comes first and what follows.
- Which product and audience setups travel easily from country to country, and when they need rebuilding.
- Where local adaptation is critical (language, messaging, expectations) and where it is overrated, especially when time is short.
- How to set up measurement so country-level reporting is not a monthly firefight: naming, account structure, consistent breakdowns and shared KPIs.
- Which practical problems only appear once traffic starts flowing from the new market: currency, payment methods, shipping, and how they affect conversions and customer service.
The workshops were not a monologue. The Baltic teams brought their view of local markets, differences in buyer behaviour and platform quirks that made us rethink assumptions. That is why such meetings are worth it.