Omnicliq is selected by Google to present the success of the Greek Google Export Guru program to the Google Premier Partners in Lithuania. Three days full of workshops and ideas. We wish Lithuania and the other Baltic countries that will participate in the near future "good luck"!
Why Google brings the Greek case to the Baltics
The Greek Google Export Guru program produced several cross-border success stories — Let's Ferry, Luigi Footwear, Politikos Shop, and others — that share a common pattern: take a domestic operator, pair it with Google's international tooling, and scale into foreign markets without sacrificing efficiency. Google invited Omnicliq specifically because that pattern is transferable — the lessons from scaling a Greek e-shop into Western Europe are directly useful to a Lithuanian or Latvian agency planning the same move for their own clients.
Three days of workshops and idea-sharing
Across three days of sessions, we walked Google Premier Partners from the Baltics through the practical mechanics of the Greek playbook: how to sequence market entry, which product and audience configurations tend to travel well, where localisation actually matters (and where it is overrated), how to structure measurement so that cross-border reporting is not a monthly fire drill, and how to handle the kinds of operational issues — currency, payment methods, shipping — that only surface once traffic starts flowing from the new market.
The workshops were two-way. Baltic agencies brought their own lens on local markets, consumer behaviour differences, and specific platform quirks that pushed our thinking further too.