For another year, Omnicliq joins the CEE Agency Day hosted by Google, together with the best digital agencies from across Europe.
What CEE Agency Day is for
Google CEE Agency Day is the annual working session Google hosts for the leading performance agencies across Central and Eastern Europe. It is not a conference in the usual sense — it is closer to a peer-group alignment where Google walks top-tier partners through the upcoming product roadmap, flags upcoming auction and policy shifts, and workshops the harder cases partners have brought to the table.
Being invited back every year is the signal that matters. Google treats the CEE agency shortlist as a working group, not a mailing list — which means the Greek perspective we bring to the room keeps getting written into how product teams think about this market.
What it means for our clients
Every time we come back from CEE Agency Day, something that was not public yet gets folded into client accounts a quarter earlier than it would have otherwise — whether that is a new bidding strategy surfacing in closed beta, an upcoming measurement change worth preparing for, or a feature flag we can request access to.
The compound effect over multiple years is real: clients on Omnicliq accounts benefit from Google product changes with weeks of head start versus agencies that hear about them through public releases.