• Description

    The case study concerns Vita4you and covers the period 2019 - 2020. The strategy we applied achieved a 19% increase in turnover.

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      Data Analysts

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    • team4


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  • Client-Brief-Solution
    • Client

      Vita4you is a pharmacy based in Thessaloniki. It has operated in the city centre since 1987, but made its entrance as an online pharmacy in 2010. It is now one of the largest online pharmacies in Greece, with more than 25 employees. It also has an in-house content marketing and web development team.

    • Brief

      Having already used Shopping Ads in the past for campaigns aimed at foreign countries, it was known that this is a very strong product that can significantly contribute to increasing sales for Vita4you. That's why the advertising account and product feeds were prepared much earlier, so they would be ready to run on the first day. It's worth noting that this particular project was one of the few projects in Greece to gain early access to Google Shopping Ads before its official release.

    • Solution

      So that Vita4you could gain all of the benefits from Shopping Ads, their structure was developed in such a way that it could serve a number of different search categories equally well while also having diverse ROAS targets. To optimize them, Google Ads scripts were developed to optimize campaign traffic flow hourly. With this implementation, Shopping campaigns were within ROAS target within six weeks.

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      58% Impression Share

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      36% Click Share

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      +19% Revenue