• Description

    The case study concerns Luigi and covers the period 2019 - 2020. The strategy we applied achieved a 53% increase in ROAS on Google Ads.

  • Working teams
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      Data Analysts

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    • team4


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  • Client-Brief-Solution
    • Client

      After seven years in business, LUIGI is considered one of the largest fashion e-shops in Greece. It employs 45 people and has an in-house photo studio and graphics department to meet its constantly growing needs. It is worth mentioning that the Luigi case study was presented as a success story at the largest Google Retail event to take place in Greece to date.

    • Brief

      As one of the largest online fashion e-shops in Greece, the greatest challenge for a project of this scope is to maximize its return on advertising spend. An integral part of this success are the promotional campaigns that run on Google Ads and which must be at maximum optimization.

    • Solution

      The solution to this particular challenge was to transfer accumulated know-how on Google Ads to an automated analysis and notification system capable of analyzing multiple terabytes of data without a single error. At the same time, it gives the most important information to the account manager with little to no interaction with him.

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  • Description2
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      9,59 Quality Score

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      +43% Ad Spend

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      +53% ROAS