---
title: "The data stack behind every account."
url: "https://www.omnicliq.com/en/labs/data-stack/"
description: "A cloud warehouse, data pipelines, version-controlled transformations and AI-agent analysis: our own data practice behind every engagement."
category: "labs"
locale: "en"
---

# The data stack behind every account.

> A cloud warehouse, data pipelines, version-controlled transformations and AI-agent analysis: our own data practice behind every engagement.

## Data as an advantage.

Our data stack is not a tool on the side. It is the base every client account runs on: a cloud warehouse, pipelines that bring in data from every ad platform and sales system, tested transformations and AI agents for the work an analyst would otherwise do by hand.

Through it you get attribution models, marketing mix models, LTV and churn forecasts, automatic anomaly detection, dashboards by role and a way to send findings back into operational systems. Everything Business Intelligence delivers runs on the same infrastructure, so the two often sit in one project.

If you already have your own data team, the stack fits in without replacing it, with shared metric definitions and shared user identification. Your team gains technical depth that few in-house teams can maintain alone.

## What changes for you.

- **Ready warehouse** — Cloud warehouse set-ups we have applied many times: data separation, cost control and access rights, so cost stays steady as data volume grows.
- **Connector library** — Ready connections for every ad platform and sales system we use often. A new client starts from a library, not from zero.
- **Ready models** — Tested models for the usual marketing questions: attribution, cohorts, LTV, retention and funnels. Set up once and adapted to the client's logic.
- **AI-agent analysis** — AI agents we built for account analysis and anomaly investigation, the work that doesn't scale with people. They run on your data through our own infrastructure.
- **Back into your systems** — Connections to ad platforms, CRMs and operational systems. Warehouse results become inputs for action across your stack.
- **Works with your team** — If you have your own data team, the stack fits in without replacing it: shared definitions and shared identification. An extension, not a replacement.
## How it is set up.

1. **Assessment** — The current state of your data: sources, warehouse, team, tools. That decides whether we set up the whole stack or fit into what exists.
2. **Installation** — We set up the parts from our library: warehouse, pipelines, models, access rights and the AI-agent layer.
3. **Adaptation** — The transformation logic, metrics and business rules are adapted to your context. The ready models are the starting point, not the end result.
4. **Operation** — Continuous operation with monitoring, cost control and development. The stack grows with your account as new needs come up.
## FAQ

### Do you license a data platform?
No. The stack is our own practice and is set up in your account as part of the engagement. You end up with your own warehouse, your own data and your own models. What we bring is the method and the ready patterns.

### Which cloud warehouse does it run on?
The major cloud warehouses are supported. The choice usually follows the cloud you already use. If you have no preference, we recommend based on workload and your team.

### Do you replace our data team?
Rarely. The stack works best as an extension of an internal team, or as the base for a team built later. Handover includes documentation, training and a gradual transfer of ownership to your team.

### How is it different from a consultancy that builds a warehouse?
In speed, cost and quality. We don't start from zero: models and tooling arrive ready and proven in many client environments. A consultancy builds one warehouse for you once, while we install something that already works.

### Do I get direct access to the AI agents?
Through our team, yes: the agents run on your data inside the engagement's infrastructure. A licensed client-facing version is not offered at the moment. The value comes from the integrated practice, not from the agents alone.