---
title: "Microsoft Ads for sales beyond Google."
url: "https://www.omnicliq.com/en/digital-marketing/microsoft-ads/"
description: "We bring your ads to Bing, Copilot and Outlook, to people who search and are not reached by Google alone, measured in the same sales numbers as your other channels."
category: "digital-marketing"
locale: "en"
---

# Microsoft Ads for sales beyond Google.

> We bring your ads to Bing, Copilot and Outlook, to people who search and are not reached by Google alone, measured in the same sales numbers as your other channels.

## What we do in your account.

Microsoft Ads, formerly Bing Ads, shows your ads on Bing, Yahoo, DuckDuckGo, MSN, Outlook and inside Copilot. It is a second search channel, with fewer advertisers and often a lower cost per click than Google, mainly on searches from a computer.

Importing the Google campaigns is not enough. The import doesn't carry your measurement or your audiences, and every scheduled import overwrites changes you made here. So we build the account separately: its own keywords, its own Shopping with your feed and its own measurement, connected to your sales. We start when Google Search already makes a profit, because then the new channel has something proven to build on.

The Microsoft Ads audience performs differently by sector, so we test the partner network separately and keep only what makes a profit. You see the results in the same dashboard as Google and Meta, in sales and profit numbers, on tools of our own used only for our clients.

## What changes for you.

- **A second search channel** — You find people who search on Bing and Microsoft services and are not reached through Google. With fewer advertisers, the same budget often buys more clicks.
- **Not a simple import** — We build the account from scratch instead of copying Google. So your changes are not wiped by every scheduled import and the channel can be optimised independently.
- **Shopping with your feed** — We upload your product feed and build Shopping separately, with the products that have margin and stock. The audience here may shop differently, so we check it against its own numbers.
- **UET and CRM measurement** — We add the UET tag and send sales from the CRM or your e-shop's server, so the channel optimises for purchases and not clicks. You see what each sale cost.
- **Copilot and Outlook** — Ads can also appear inside Copilot and Outlook. We check what is available for your market and test it where it makes sense, with measurement from the start.
- **Checked by sector** — Microsoft's partner network does not perform the same in every sector. We test it separately and keep it only where sales justify the cost.
## How we work.

1. **Audit** — We check whether your Google Search already makes a profit, which keywords and products would make sense and what you measure today. We tell you whether it makes sense to start Microsoft Ads now or later.
2. **Measurement** — We set up the UET tag and server-side sales, and check that purchases match your orders before we spend. We don't take measurement from the Google import, because it doesn't carry it.
3. **Campaigns** — We build Search and Shopping campaigns separately and test the partner network on its own. Every week we keep what brings sales and cut what spends without profit.
4. **Growth** — What works we extend to new products and markets. Every month you see what changed in sales, and if the channel adds nothing on top of Google in your case, we tell you.
## FAQ

### Can we simply import from Google?
You can, but it is not enough. The import brings the campaigns, not your measurement or audiences, and every scheduled import overwrites changes you made in Microsoft Ads. We use it as a starting point and then build the account separately: keywords, Shopping, UET and sales. So the channel works on its own data and not on a copy.

### Microsoft Ads or Google Ads?
It is not one or the other. Google brings the biggest volume and Microsoft Ads a second, smaller audience that often costs less. We always start from Google and add Microsoft Ads when Google Search already makes a profit. If that isn't true, it is not worth opening a second front.

### Is it cheaper than Google?
The cost per click is often lower, because there are fewer advertisers. The volume is smaller though, and what matters is the cost of a sale, not of a click. You set the budget and we start with a test. We discuss the terms of our work after the audit, not before.

### Where do the ads appear?
On Bing, Yahoo, DuckDuckGo, MSN and Outlook, as well as Microsoft products such as Edge, and inside Copilot, depending on the market and the ad type. Availability changes, so we check what applies to your country before we start.

### When is it worth starting?
When your Google Search already makes a profit and you want more search volume, or when your audience often uses a computer and Microsoft products. If your Google account doesn't perform yet, we fix that first. The audit shows what applies to you.