--- title: "Meta Ads for sales that count." url: "https://www.omnicliq.com/en/digital-marketing/meta-ads/" description: "We build and run Facebook and Instagram ads that are judged by sales, not likes, with measurement that doesn't lose purchases and creative we test with a system instead of a hunch." category: "digital-marketing" locale: "en" --- # Meta Ads for sales that count. > We build and run Facebook and Instagram ads that are judged by sales, not likes, with measurement that doesn't lose purchases and creative we test with a system instead of a hunch. ## What we do in your account. On Meta, the platform now decides most things: who sees the ad, where and when. The result depends on two things you give it: the data on who bought and the creative it shows. If Meta loses part of your purchases because of browser and cookie restrictions, it learns from the wrong numbers and brings the wrong people. That is why we start with measurement, not with the ads. We send sales to Meta straight from your e-shop's server, with consent and encryption, so it recognises more purchases and learns which customers are worth more, not just who clicked. On top of that we build campaigns that follow margin and stock, and audiences made of your real customers instead of generic lists of visitors. We test creative with a system: a few clear hypotheses at a time, enough budget to reach a conclusion, and a rule for when a creative scales or gets cut, so creative is not judged by gut feeling. You see sales and profit in one dashboard, not only what Meta itself reports. It all runs on tools of our own, used only for our clients. ## What changes for you. - **Measurement that keeps sales** — We send sales to Meta from your e-shop's server, even when a visitor declines cookies. Meta sees more of the purchases that really happen and optimises on correct data, not on half the picture. - **Audiences from real customers** — We build audiences from the customers who are worth the most, using value, stock and margin, not simple lists of visitors. So Meta looks for people who resemble your best customers rather than anyone who glanced at the site. - **Advantage+ under control** — Meta's automated campaigns work well when they get clean data and the right products. We build them on that, review them every week and step in when they spend where you make no profit. - **Creative tested by a system** — We test creative by rules: what is tested, for how long and when it gets cut. You see which messages and images bring sales and what we prepare next, instead of judging by what the team liked best. - **Results beyond Meta** — We connect Meta's results to your CRM and in-store sales, so what closes elsewhere or later is visible too. You decide the budget on the customer's whole path, not on the last click. - **GDPR-compliant by design** — Our implementations respect the visitor's consent and encrypt personal data before it is sent. Compliance is part of the foundation, not an add-on, and in practice it produces better data. ## How we work. 1. **Audit** — We check how many of the real purchases reach Meta, how the audiences are built, what the creative delivers and where the budget goes. We need access to Business Manager. We show you what each issue costs before the plan. 2. **Measurement** — We set up or fix measurement from the server, with consent, CRM and in-store sales where they exist. We check that the numbers match your orders before we change anything in the campaigns, and you see them in your dashboard. 3. **Campaigns** — We build the campaigns on the new data: audiences from customers, products with margin and creative tested in sequence. Every week we decide on budget and bidding from sales and profit. 4. **Growth** — What works we extend to new audiences, ad formats and markets. Every month we show you what changed in sales and profit and what we propose next, and if something doesn't pay off, we say so and change course. ## FAQ ### Why does measurement matter on Facebook and Instagram? Because Meta learns only from what you tell it. If browser and cookie restrictions hide part of your purchases, it decides on half the picture and brings the wrong people. In most accounts we audit, measurement works technically but misses a good share of purchases, and it shows in the cost of each sale. Fixing measurement improves everything else we do. ### Do you work with Advantage+ and automated campaigns? Yes, it is a core part of our work. Automated campaigns decide a lot by themselves, so what data and creative you give them matters more. That is why we check measurement first: automated campaigns on poor data make poor decisions quickly. On clean data they are among the most efficient campaign types. ### Do you handle creative too? We handle the strategy: which messages and formats are tested, how they are judged and which are refreshed. We find what works from the data of your own account and build the briefs from it. Full production usually stays with your own team or a creative partner, and we tell you exactly what is needed and why. ### What does it cost and what budget is needed? You set the ad budget. A simple rule: each ad set needs about 50 purchases a week to learn properly. If the budget doesn't reach that, we merge ad sets or optimise for an earlier step in the funnel. We discuss the terms of our work once you have seen the account audit, with no commitment before that. ### Is this GDPR-compliant? Yes. Our implementations respect the visitor's consent, encrypt personal data before it is sent and work with Consent Mode. Compliance is the foundation, not something added at the end, and in practice it produces better data. If you already have a consent setup, we review it and use it as it is.