---
title: "Ads in Google's AI answers."
url: "https://www.omnicliq.com/en/digital-marketing/ai-overview-ads/"
description: "Google increasingly shows AI-generated answers above the results, and ads can appear inside and around them. They are not switched on with a toggle: they are earned by a well-built account."
category: "digital-marketing"
locale: "en"
---

# Ads in Google's AI answers.

> Google increasingly shows AI-generated answers above the results, and ads can appear inside and around them. They are not switched on with a toggle: they are earned by a well-built account.

## What we do in your account.

When someone asks Google a long question, phrased the way they would ask a person, the AI answer appears above the usual results. Ads can appear above, below or inside it, and that changes where the customer's attention goes. There is no separate campaign type and no toggle: ads appear through the campaigns you already run, when the account fits.

That means the work is preparation. Search campaigns with broad match and automated bidding, Shopping with a correct feed and Performance Max are the ones with access. We review them and make sure they measure sales correctly and have clean product data, so Google has a reason to pick you. Today you can't target or exclude these placements, so control comes from what you feed the campaign.

Reporting for these placements is still limited, so we look at the whole picture: whether sales and demand for your brand rise without the normal results suffering. Availability changes by country and campaign type, and we check it before we promise anything. Organic presence in the same answers is a separate service that works together with this one.

## What changes for you.

- **An account that's ready** — We check whether the campaigns you run are the ones that can appear in AI answers, and we prepare them. So you don't wait for a placement your account cannot win.
- **A feed that reads well** — For Shopping and Performance Max, the feed needs clean titles, correct attributes and current stock. We fix it, because that is what Google reads when it chooses what to show.
- **Broad match, with limits** — Broad match opens the door, but without limits it spends on searches that don't concern you. We turn it on only with correct measurement and exclusion lists, so you don't pay for what doesn't sell.
- **Correct measurement** — Ads are optimised on the sales that follow them. We send purchases from your e-shop's server, so Google learns from real results and not from clicks.
- **Checked for added sales** — Because reporting is limited, we check whether demand and sales really grow without the normal results suffering. You decide the budget on the whole picture.
- **Together with SEO** — AI answers draw on organic sources. We coordinate with the AI & GEO service, so your brand appears both as a source and as an ad, without paying twice for the same thing.
## How we work.

1. **Audit** — We check which campaigns you have, which are eligible, how the feed looks and what you measure today. We tell you where your account stands and what we would change first.
2. **Preparation** — We fix the feed, define exclusion lists and set broad match with care. We don't freeze existing campaigns, because they are the base.
3. **Measurement** — We send sales from the server and define from the start how we will judge the result. We check the whole picture, because Google's reporting for these placements is limited.
4. **Growth** — What works we extend to more products and markets. Every month you see what changed in sales, and if the new surface adds nothing in your case, we say so.
## FAQ

### Can I choose to appear in AI Overviews?
Not with a toggle. There is no separate campaign type for AI Overviews and no way to target or exclude these placements. Ads appear through the campaigns you already run, when Google judges they fit. That is why the work is to build the account so it has a reason to be chosen.

### Which campaigns can appear there?
As far as we know today, Search campaigns with broad match and automated bidding, Shopping with a good feed and Performance Max. Google changes the rules often, so we check what applies to your own account before we start, and we don't promise a placement nobody can guarantee.

### How do I know it brings sales?
Google's reporting for these placements is still limited, so we don't rely on it alone. We look at whether sales and searches for your brand rise without the normal results suffering, and where possible we compare regions or periods. You see it in the same dashboard as the other channels.

### Is it available in Greece?
Availability changes by country, language and campaign type, and Google expands it gradually. We won't tell you it is ready if it isn't. We check it in your own account before anything else and tell you honestly whether to prepare now or wait.

### Do I need to change my campaigns?
No. Existing Search and Shopping campaigns are the base, and we prepare them rather than freeze them. We test step by step and check whether the new surface adds sales or only moves those that would have happened anyway, and we decide together on the numbers.