---
title: "Vita4you"
url: "https://www.omnicliq.com/en/case-studies/vita4you-traffic-quality-scoring/"
description: "How our own system, scoring the quality of every visit, sent Vita4you's budget to the demand that actually buys."
category: "ecommerce"
client: "Vita4you"
datePublished: "2026-10-28"
author: "Dimitris Bachtsevanis"
locale: "en"
---

# Vita4you

> How our own system, scoring the quality of every visit, sent Vita4you's budget to the demand that actually buys.

## Project

**Client:** Vita4you
**Industry:** Online pharmacy
**Duration:** Summer 2025
**Services:** ML & AI, Google Ads, Analytics
## Key results

- **+24%** Revenue
- **+42%** Search ROAS
- **+44%** € per visit
- **+18%** Orders
## More revenue without simply buying more traffic

Vita4you is one of the largest Greek online pharmacies, in one of the most competitive categories. Demand is high, but not all of it is worth the same.
Some visitors buy, some compare prices and some click with no intent to buy. In platform reports, all of them count simply as clicks.
The goal for summer 2025 was more revenue and better value per visit, without simply buying more traffic.
Platforms learn from every click, so low-quality traffic does not just cost money. It also degrades Smart Bidding, which starts chasing more of the same traffic.

## A quality score on every visit, before any budget decision

We set up our own system that scores every ad visit: how deep the visitor went into the site, whether there were repeated clicks, and whether the keyword matched what they saw.
This shows early which traffic brings value and which only brings cost, per campaign and keyword, before it shows in sales.
The score did not stay in a report. Automations push it into the campaigns and protect the budget from low-quality demand.
Smart Bidding now gets cleaner data and pushes where demand buys. The result: every visit brought much more revenue.

## Results

- **Revenue** — More online revenue over the summer, from higher-quality demand.
- **Search ROAS** — More revenue for every euro invested in Google Ads Search campaigns.
- **Revenue per visit** — Each visit from an ad brought on average 44% more revenue.
- **Orders** — More purchases on the site over the same summer.