---
title: "Case Studies: MMM"
url: "https://www.omnicliq.com/en/case-studies/tag/mmm/"
description: "Engagements in retail, travel, pharma and B2B: the work behind 100+ awards, from idea to delivery."
locale: "en"
---

# Case Studies: MMM

> Engagements in retail, travel, pharma and B2B: the work behind 100+ awards, from idea to delivery.

## Case Studies

- [Proteinmax](https://www.omnicliq.com/en/case-studies/proteinmax-brand-mmm.md): A Marketing Mix Model showed that Proteinmax's advertising does more than sell: it builds demand for the brand.
- [Politikos](https://www.omnicliq.com/en/case-studies/politikos-marketing-mix-modelling.md): A four-year Marketing Mix Model showed Politikos what each ad euro is worth, and lifted revenue without more traffic.
- [Politikos](https://www.omnicliq.com/en/case-studies/politikos-shop-attribution.md): How two probability models showed Politikos Shop which channels bring real sales and moved the budget there, every day.