---
title: "Let's Ferry"
url: "https://www.omnicliq.com/en/case-studies/lets-ferry-automations/"
description: "How real-time account analysis and 24/7 automation moved Let's Ferry from growth to profit, without losing revenue."
category: "travel"
client: "Let's Ferry"
datePublished: "2026-04-18"
author: "Dimitris Bachtsevanis"
locale: "en"
---

# Let's Ferry

> How real-time account analysis and 24/7 automation moved Let's Ferry from growth to profit, without losing revenue.

## Project

**Client:** Let's Ferry
**Industry:** Travel
**Duration:** 2019–2020
**Services:** Google Ads, Analytics, Data Engineering
## Key results

- **+38%** Profit
- **+28%** ROAS
- **×11** Revenue
- **147** Countries
## From growth to profit, without losing revenue

Let's Ferry is one of the largest online platforms for ferry tickets, with travellers from 147 countries. Since the start of our work together its revenue has multiplied, and by 2019 it already held a large share of the market.
That is where the goal changed. With volume and position secured, the priority became profit: keep as much as possible from every booking, without losing the volume built over years.
Growth is a matter of adding: more searches, audiences and ads. Profit is a matter of taking away: finding every euro that does not come back profitably and removing it, without cutting the advertising that brings new travellers.
In travel, demand, cost per click and bookings change within the same day, especially in summer. No analyst can react that fast, and every hour of delay costs profit.

## Analysis that shows what matters and automation that acts on it

We built a data flow from Google Ads, Meta and the platform's own bookings into a data warehouse, close to real time rather than once a day.
On top of it, an analysis engine finds, at any moment, the change with the biggest effect on profit: pausing a group of searches, changing bidding for an audience, or moving budget between routes.
Changes that are repetitive and urgent run automatically 24/7. Those that move significant budget go through human approval, so speed brings no risk.
So the account improves every hour, at night and in peak season too, not only after a weekly meeting. People work on strategy, not on clicks.

## Results

- **Profit** — Profit from bookings rose 38%, without losing the volume built over years.
- **ROAS** — Every euro of advertising brought 28% more revenue.
- **Revenue** — Revenue is more than eleven times higher than at the start of our work together.
- **Countries** — The automation works for bookings from 147 countries, not only from Greece.