---
title: "Google Ads Specialist"
url: "https://www.omnicliq.com/en/careers/google-ads-specialist/"
description: "Manage and optimize Google Ads campaigns across Search, Shopping, and Performance Max."
department: "Performance"
location: "Thessaloniki (hybrid)"
employmentType: "Full-time"
locale: "en"
---

# Google Ads Specialist

> Manage and optimize Google Ads campaigns across Search, Shopping, and Performance Max.

## Responsibilities

- Build and optimize Google Ads campaigns (Search, Shopping, PMax, Display, YouTube)
- Conduct keyword research and competitive analysis
- Set up conversion tracking and enhanced conversions
- Manage budgets and bidding strategies to hit ROAS/CPA targets
- Create weekly and monthly performance reports
- A/B test ad copy, landing pages, and audience targeting
## Requirements

- 2+ years managing Google Ads campaigns
- Experience with Google Merchant Center and Shopping campaigns
- Understanding of Performance Max campaign structure
- Familiarity with GA4 and Google Tag Manager
- Strong attention to detail and analytical mindset
- Fluent in English
## Nice to have

- Google Ads certifications
- Experience with automated bidding strategies
- Knowledge of feed optimization tools
- Basic scripting skills (Google Ads Scripts)