---
title: "promptUX Hamburg: generative AI in design"
url: "https://www.omnicliq.com/en/blog/promptux-conference-hamburg-2024/"
description: "promptUX Conference in Hamburg was an event we did not want to miss. Dimitris Sarantidis, our UX/UI Designer, attended talks on how generative AI is changing everyday UX work, and took part in the workshop \"Unleashing Generative AI: Revolutionizing the Design Process\" with Patricia Reiners."
category: "news"
datePublished: "2024-11-01"
readTime: "2 min read"
author: "Dimitris Bachtsevanis"
locale: "en"
---

# promptUX Hamburg: generative AI in design

> promptUX Conference in Hamburg was an event we did not want to miss. Dimitris Sarantidis, our UX/UI Designer, attended talks on how generative AI is changing everyday UX work, and took part in the workshop "Unleashing Generative AI: Revolutionizing the Design Process" with Patricia Reiners.

**TL;DR.** Omnicliq's UX/UI Designer attended promptUX Conference in Hamburg: talks on how generative AI changes UX design in practice, and a workshop with Patricia Reiners on bringing AI into the design process without losing control.

## Where AI actually changes UX practice

The shared conclusion of the sessions was clear: generative AI does not replace UX designers. It cuts time from the parts of the work that were always slow and repetitive: ideas, first wireframes, alternative variants, first copy drafts. Things that took days now take minutes.

What matters is where the freed time goes. Not into more deliverables for show, but into high-value work that does not automate easily: user research, thinking through edge cases, accessibility decisions and, above all, aligning product, design, engineering and leadership on what we build and why.

Patricia Reiners' workshop made the distinction clear: generative AI is a partner for exploration and fast alternatives, not an autopilot that produces the final result. The designers' edge will not be who writes better prompts, but who splits the work well: what you give the AI, what stays with human judgement, and how you check what it produces.

At Omnicliq we treat events like this as research into how we work. What we bring back makes our [CRO](/en/case-studies/luigi-cr-optimization/) and UX work faster and better grounded, and connects with our [AI consulting](/en/digital-transformation/ai-consulting/) and [team empowerment](/en/digital-transformation/team-empowerment/) work.