---
title: "Two awards at Peak Performance Awards 2018"
url: "https://www.omnicliq.com/en/blog/peak-performance-awards-2018/"
description: "At the Peak Performance Awards 2018 we won two distinctions: Gold in Best International Campaign for Let's Ferry and Silver in Best Performance Attribution for Luigi Footwear."
category: "news"
datePublished: "2018-06-26"
readTime: "2 min read"
author: "Dimitris Bachtsevanis"
locale: "en"
---

# Two awards at Peak Performance Awards 2018

> At the Peak Performance Awards 2018 we won two distinctions: Gold in Best International Campaign for Let's Ferry and Silver in Best Performance Attribution for Luigi Footwear.

**TL;DR.** Omnicliq won two awards at the Peak Performance Awards 2018: Gold for Best International Campaign with Let's Ferry and Silver for Best Performance Attribution with Luigi Footwear. Two wins for cross-border campaigns and for measuring results properly.

## Gold: Let's Ferry, best international campaign

[Let's Ferry](/en/case-studies/lets-ferry-automations/) is one of the largest online ferry booking platforms in the Mediterranean. The Gold-winning campaign had a clear brief: take a strong player in the Greek market and open it up to new markets abroad without losing efficiency.

In practice that meant audiences per country, careful localisation of creatives and landing pages for each market, and bidding that takes the seasonality of ferry searches and bookings seriously. In ferries, seasonality is not a detail; it is the model.

The judges singled out exactly that combination: international reach with disciplined efficiency. Growing into new markets while holding the efficiency target is the opposite of “throw budget at it and see”, where many international campaigns end up.

## Silver: Luigi Footwear, best attribution

[Luigi](/en/case-studies/luigi-wasted-ad-spend/) is one of the largest online fashion stores in Greece. The Silver-winning project tackled a topic many avoid because it is hard and produces uncomfortable conclusions: **attribution that follows the real customer journey**, instead of rewarding whichever channel happened to be last before the purchase.

We built our own [attribution](/en/business-intelligence/) model that combined product feed signals, audience behaviour and the paths before each purchase. Budget then followed the campaigns that actually drove the sale, not only those that appeared on the last click.

The result was a model that holds up to scrutiny and can be repeated, with rules and methodology that can serve as a benchmark. That is exactly what the judges recognised.

## What the awards recognise

The Peak Performance Awards reward work that holds up to independent judgement: not vanity metrics, but campaigns that really change business results. Winning in both an international and an attribution category in the same year reflects the kind of work we choose to do: breadth of skills (international growth, bidding, creative) and depth in the hard measurement problems that separate serious performance work from chasing volume.

Both projects, Let's Ferry and Luigi, are still core Omnicliq partnerships years later. The 2018 work laid the foundation for everything that followed in performance, attribution and international growth. See all our distinctions on the [awards page](/en/awards/).