---
title: "Digital Marketing Insights — 5/6"
url: "https://www.omnicliq.com/en/blog/page/5/"
description: "Data-driven strategies, expert analysis and practical tactics for e-commerce growth. From Google Ads optimization to Marketing Mix Modeling and SEO."
locale: "en"
---

# Digital Marketing Insights — 5/6

> Data-driven strategies, expert analysis and practical tactics for e-commerce growth. From Google Ads optimization to Marketing Mix Modeling and SEO.

Previous: https://www.omnicliq.com/en/blog/page/4.md

Next: https://www.omnicliq.com/en/blog/page/6.md

## Articles

- [Universal Analytics: start your GA4 move now](https://www.omnicliq.com/en/blog/universal-analytics-ga4-migration.md): Google announced that starting July 1, 2023, Universal Analytics will stop collecting and recording new data — replaced by the brand new Google Analytics 4. Less than a year to go — 318 days, to be precise. At Omnicliq we started the transition process some time ago and look forward to fully leveraging everything the new version enables. This post walks through what the migration actually involves and why we are treating it as structural rather than cosmetic.
- [Black Friday 2020 and Covid-19: what changes](https://www.omnicliq.com/en/blog/black-friday-2020-covid-19-ecommerce.md): We are one step away from Black Friday and Cyber Monday, and one question dominates every conversation: what happens when it all takes place in the middle of Covid-19? The big day falls on November 27, but many stores start one or two weeks earlier. This year, sales will not be decided by discounts alone. They will be decided by whether your e-shop, campaigns and customer service can handle demand that is moving online almost overnight.
- [Omnicliq in Google Digital Champions](https://www.omnicliq.com/en/blog/google-partners-digital-champions-program.md): Omnicliq was selected for the Google Partners Digital Champions programme. Through it we gained direct contact with Google's teams and knowledge you will not find in newsletters, official announcements or certifications.
- [Omnicliq at the Google CEE Agency Day](https://www.omnicliq.com/en/blog/google-cee-agency-day-2019.md): Once again, Omnicliq took part in the CEE Agency Day hosted by Google, alongside leading digital teams from across Europe.
- [Announcing The Startup Clutch](https://www.omnicliq.com/en/blog/the-startup-clutch.md): Omnicliq is launching The Startup Clutch, a practical initiative for teams that have not yet raised funding and need clear positioning, a convincing story and marketing that works from early on. It is not theory, but quick, substantial fixes to the points that hold growth back. For news, dates and details, join The Startup Clutch group on Meetup.
- [Omnicliq wins Google Export Guru 2018](https://www.omnicliq.com/en/blog/google-export-guru-2018.md): Omnicliq won the Google Export Guru competition again this year, taking first prize in the Travel category with the Let's Ferry project.
- [Two awards at Peak Performance Awards 2018](https://www.omnicliq.com/en/blog/peak-performance-awards-2018.md): At the Peak Performance Awards 2018 we won two distinctions: Gold in Best International Campaign for Let's Ferry and Silver in Best Performance Attribution for Luigi Footwear.
- [Google Agency of Tomorrow — Summit 4](https://www.omnicliq.com/en/blog/google-agency-of-tomorrow-summit-4.md): Omnicliq was at the fourth summit of the Google Agency of Tomorrow programme in Riga, together with leading digital teams from Central Europe, to close the cycle with real, measurable results.
- [Google Export Guru goes to Lithuania](https://www.omnicliq.com/en/blog/lithuanian-google-export-guru-2018.md): Google invited us to present the journey and lessons of the Greek Google Export Guru to its partners in Lithuania. Three days of workshops, methods and real examples of growth in foreign markets.